Paid Media Strategist (Remote, Minneapolis)

Blacksmith Agency LLC; Minneapolis (MN); Remote; USD 85,000 - 125,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist to own paid media for a book of B2B and growing-brand clients. You set targeting, budget calls, roadmap, and the narrative when clients ask why.

You will be the strategic voice at the table, making the calls on campaigns, and you will drive account growth through retention and upsell while partnering on long-term relationships. This role is remote with US clients on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A proven track record of improving ROAS, CPA or pipeline numbers with documented results.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for a book of B2B and growing-brand clients.
• Plan budgets, bidding strategies, targeting, and creative testing.
• Track conversions and attribution using GA4, GTM and platform pixels.
• Develop 90-day and quarterly roadmaps and explain the numbers on calls.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Communication with clients

Tools

GA4

Tag Manager

Platform Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.