Paid Media Strategist (Remote, San Diego)

Blacksmith Agency; California; Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Strategist to own paid media for a diverse set of B2B and growth-brand clients, driving targeting, budget decisions, roadmaps, and the narrative when clients ask why. You will be the strategic voice at the table and make the calls.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, handle budget allocation and testing, ensure accurate tracking with GA4 and pixel tags, and craft 90-day roadmaps with clear performance

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA/pipeline improvement.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• Develop the 90 day and quarterly roadmap for each client and present the story behind the numbers.

Skills

Google Ads

Meta ads

Agency experience

English communication

Tools

GA4

Tag Manager

Platform pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.