Paid Media Strategist (Remote, Orlando)

Blacksmith Agency LLC; Orlando (FL); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Strategist to own paid media for a roster of B2B and growing-brand clients. You will steer targeting, budget calls, roadmap and narrative when clients ask why—becoming the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budgets, bidding, targeting and testing, and deliver 90-day roadmaps with a clear numbers story on calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvement with client examples.
• Agency experience managing multiple clients concurrently.
• Fluent English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting and creative testing.
• Set up and trust GA4, Tag Manager and platform pixels for tracking.
• Develop the 90-day and quarterly roadmaps for each client and narrate results.
• Drive account growth through retention and upsell.

Skills

Google Ads

Meta Ads

Campaign optimization

Agency experience

English communication

Tools

GA4

Tag Manager

Tracking pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.