Digital Marketing Specialist

Schneider National, Inc.; Green Bay (WI); On-site; USD 65,000 - 95,000; Full time

Job summary

Schneider National, Inc. in Green Bay, WI is hiring a Paid Media Specialist to develop, deploy and test paid advertising across search, display and social channels in alignment with business goals.

You will design campaigns, analyze performance, and implement tagging and landing-page experiments to improve conversions, working with internal teams and external agencies. The role emphasizes data-driven decision making, experience with analytics tools, and delivering measurable ROI within brand

Qualifications

• Bachelor’s degree in marketing.
• 2+ years of paid advertising experience across multiple ad platforms with measurable ROI.
• Proven track record of campaigns delivering growth and ROI.
• Experience with PowerBI, Google Data Studio, GTM, Google Analytics and heatmapping tools.
• Familiarity with tracking pixels, UTM tagging and conversion tracking setups.
• Strong organizational and communication skills and attention to detail.
• Ability to analyze data to support decisions.

Responsibilities

• Participate in discovery sessions to define business requirements and align campaigns with goals.
• Plan and execute paid media across search, display, and social channels.
• Test landing pages and tagging events to optimize campaigns and UX.
• Collaborate with agencies and internal teams; manage budgets and invoices.
• Monitor ROI and provide measurable results; recommend program enhancements.
• Analyze performance data and adjust campaigns to improve conversions.

Skills

Paid advertising

ROI focus

Data-driven

Cross-functional collaboration

Communication

Analytical thinking

Landing page testing

Tag management

Education

Bachelor’s degree in marketing

Tools

PowerBI

Google Data Studio

Google Tag Manager

Google Analytics

Heatmapping tools

UTM tagging

Ad Managers

DSP platforms

Job description

Welcome to Schneider! Thank you for your interest in a career with us. | My Account Options

Job Description - Paid Media Specialist (263004)

Job Description

Paid Media Specialist -

Job Number:

263004 - Full-time Mon-Fri 1st Shift

Shift

Shift

: 1st Shift

Job overview:

Schneider is seeking a Paid Media Specialist Specialist in Green Bay to develop, deploy and test paid advertising efforts across multiple digital platforms (i.e. paid search, banner and social advertising) that align with business objectives and campaign goals. This role needs a foundational knowledge of performance marketing, audience targeting and campaign optimization.

Responsibilities:

• Participate in discovery sessions and assist in defining business requirements. Use data to interpret user goals and priorities to substantiate campaign direction.
• Align individual paid marketing efforts with all media channel activities.
• Determine the approach to and effectiveness of paid media campaigns to achieve business goals.
• Create landing page and tagging events to test and optimize campaigns to support best-in-class user interfaces and experience.
• Customize digital marketing messages adhering to Enterprise brand standards, platform best practices and business unit strategies.
• Support automated, multi-touch, targeted journey and digital marketing programs.
• Run tests and experiments to increase conversion rates.
• Collaborate with agencies.
• Provide measurable results and ROI. Recommend enhancements to advertising programs based on analysis.
• Verify marketing messaging, vehicles and communication strategies as a result of ROI analysis, competitive intelligence, research or business need.
• Effectively adhere to budgets and invoice processes.
• Assist with data integration with internal and third-party databases to support campaign goals.
• Monitor trends in paid digital advertising tools and applications and appropriately apply that knowledge to effectively increase ROI while experimenting with new and alternative ways to leverage paid activities.
• Ability to analyze various courses of action and make recommendations.

Skills and qualifications:

• Bachelor’s degree in marketing
• 2+ years of paid advertising experience supporting multiple ad platforms with an emphasis on measurable results.
• Demonstrated track record of creating and managing campaigns that deliver consistent growth and ROI.
• Working knowledge of reporting tools such as PowerBI, Google DataStudio, Google Tag Manager, Google Analytics and Heatmapping tools.
• Proficient in Ad Managers and DSP technology.
• Familiarity with tracking pixels, UTM tagging and conversion tracking setups.
• Good organizational skills and a focus on accuracy.
• Effective communication and a willingness to work with others.
• Basic understanding of data analysis to support decisions.

Pay and benefits:

• Medical, dental and vision insurance.
• 401(k) savings plan with company match.
• Paid time off and paid holidays.
• Results-based incentive pay program where you can earn above and beyond your base pay.

Our history has taught us that treating everyone with dignity and respect is vital to our ongoing success. We embrace and seek out diversity that is inclusive of thought, race, ethnicity, national origin, sex, gender, gender expression, age, religion, sexual orientation, ability, medical condition, veteran or military status, experience and background. This diversity and openness ensures all associates have equal access to opportunities and resources to contribute fully to the organization's success, and it fuels innovation, improves strategic thinking and cultivates leadership. Any applicant may request a reasonable accommodation to complete a job application, pre-employment testing, or job interview or to otherwise participate in the hiring process consistent with the Americans with Disabilities Act (ADA) by contacting their Recruiter, Human Resources Business Partner, and/or Human Resources Leave Administration.

Job

Job

: Marketing

Primary Location

Primary Location

: USA-WISCONSIN-Green Bay

Building Location Address : 3171 Packerland Dr, Ashwaubenon, WI, 54313