Paid Media Growth Analyst (Hybrid)

Milwaukee Succeeds; Racine (WI); Hybride; USD 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Competitive base salary with bonus

Paid Time Off & benefits

Tuition assistance

Employee discounts on outdoor products

401(k) with company match

Résumé du poste

Johnson Outdoors seeks a Paid Media Specialist to drive paid media campaigns through hands-on execution, analysis, optimization and reporting. You will monitor performance, identify trends, and translate data into actionable insights for multiple brands from our Racine, WI headquarters with a hybrid schedule.

Collaborate with the Digital Center of Excellence, Brand Management, and external agencies to ensure campaigns are planned, executed, and measured effectively.

Qualifications

• Typically requires a bachelor's degree in marketing, business, analytics or equivalent.
• Typically requires a minimum of 2 years' experience in paid media, performance marketing, digital marketing, marketing analytics or related fields.
• Demonstrated experience analyzing paid media performance and translating findings into actionable business recommendations.
• Proficiency in Microsoft Excel skills, including pivot tables, lookups, data manipulation, analysis, and reporting.
• Working knowledge of digital advertising platforms, such as Google Ads, Meta, and YouTube.
• Experience collaborating effectively with agencies, vendors, or other external marketing partners.
• Strong verbal, written, and interpersonal communication skills, including the ability to present findings and recommendations.

Responsabilités

• Evaluate KPIs across paid media activations to identify growth opportunities.
• Monitor campaign performance and identify trends/outliers; escalate issues as needed.
• Audit campaign structures, targeting, budgets, and audience segmentation.
• Support paid media testing initiatives and apply learnings to future campaigns.
• Coordinate with agency teams and internal stakeholders to implement optimizations.
• Ensure timely and accurate campaign launches.
• Develop and maintain media measurement approaches and reporting standards.
• Validate tracking, conversions, tagging, and reporting accuracy.
• Translate performance data into clear insights and recommendations.
• Track spend, pacing, and delivery across brands and campaigns.
• Conduct pre/post-launch QA for campaign readiness.

Connaissances

Paid media analysis

Excel proficiency

Digital advertising platforms

Agency collaboration

Communication skills

Formation

Bachelor's degree in marketing, business, analytics or equivalent

Outils

Google Ads

Meta

YouTube

Excel

Description du poste

Johnson Outdoors seeks a Paid Media Specialist to drive paid media campaigns through hands-on execution, analysis, optimization and reporting. You will monitor performance, identify trends, and translate data into actionable insights for multiple brands from our Racine, WI headquarters with a hybrid schedule.

Collaborate with the Digital Center of Excellence, Brand Management, and external agencies to ensure campaigns are planned, executed, and measured effectively.