Digital Paid Media Specialist – B2B SaaS

Everbridge; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative tech company is seeking a Digital Paid Media Specialist to join its dynamic Global Demand Center team. This fully remote position offers the chance to plan and optimize digital paid media campaigns across various platforms like Google and LinkedIn, driving high-quality leads and maximizing ROI. You will collaborate with internal teams to create compelling ad content and stay ahead of marketing trends, contributing to a data-driven, digital-first marketing strategy. If you're a proactive self-starter with a passion for digital marketing and a desire to make a tangible impact, this role is perfect for you.

Qualifications

• 3+ years of experience in managing B2B SaaS digital advertising campaigns.
• Proven track record of delivering data-driven results and maximizing ROI.

Responsibilities

• Lead and optimize digital paid media campaigns across multiple platforms.
• Oversee budget allocations and ensure effective resource use.

Skills

B2B SaaS Advertising

Data-Driven Decision Making

Campaign Optimization

Analytical Skills

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

SFDC

Google Ads

LinkedIn Ads

Meta Ads

Reddit Ads

6sense

Job description

Everbridge , a global leader in SaaS-based critical communications and enterprise safety solutions, is seeking a skilled Digital Paid Media Specialist to join our high-performing Global Demand Center team. This fully remote role is based in the UK, offering flexibility and the opportunity to make a tangible impact in a fast-growing tech company with a mission that matters.

In this role, you’ll be responsible for planning, managing, and optimizing digital paid media campaigns and omni-channel automated nurture programs across EMEA and APAC. You’ll also support organic social efforts and other key digital marketing initiatives.

As part of the Global Demand Center, you’ll work closely with campaign strategists to align paid media with broader marketing goals, drive demand generation, and contribute to revenue growth. Reporting to the Senior Director, Global Demand Center, your work will help scale a data-driven, digital-first marketing engine across international markets.

What you'll do:

• Lead Paid Media Campaigns: Own and optimize digital paid media campaigns across platforms like Google, LinkedIn, Microsoft, Meta, Reddit, and 6sense to drive high-quality leads and maximize ROI.
• Budget Optimization: Oversee and manage budget allocations to ensure the most effective use of resources, delivering measurable results.
• Data-Driven Decisions: Use your analytical skills to perform A/B testing, refine audience targeting, and make strategic decisions based on campaign performance data.
• Collaborative Innovation: Partner with internal teams to create compelling ad content, and contribute to broader digital initiatives including organic social media efforts.
• Stay Ahead of Trends: Keep up with the latest digital marketing trends, tools, and AI-driven techniques, bringing fresh ideas to the table to continuously improve our strategies.
• Agency Management: When necessary, manage external agency relationships to ensure campaigns meet our high standards.

What you'll bring:

• 3+ years of hands-on experience managing and optimizing B2B SaaS digital advertising campaigns across multiple platforms.
• A proven track record of delivering data-driven results and maximizing ROI.
• Expertise in paid media campaign execution, including keyword research, audience targeting, and budget optimization.
• Strong proficiency with SFDC tracking and campaign management.
• Excellent communication skills and a self-starter mindset—you’re proactive, adaptable, and always ready to innovate.
• Knowledge of global advertising regulations and brand standards.
• Bonus: ABM experience, SEO expertise, or experience targeting international markets and the DevOps persona.

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About Everbridge

Everbridge empowers enterprises and government organizations to anticipate, mitigate, respond to, and recover stronger from critical events. In today’s unpredictable world, resilient organizations minimize impact to people and operations, absorb stress, and return to productivity faster when deploying critical event management (CEM) technology. Everbridge digitizes organizational resilience by combining intelligent automation with the industry’s most comprehensive risk data to Keep People Safe and Organizations Running. For more information, visit www.everbridge.com , read the company blog, and follow on Twitter. Everbridge… Empowering Resilience

Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without regard to race, creed, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.