Paid Media Specialist

Raise; Austin (TX); Hybrid; USD 60,000 - 80,000; Full time

Job summary

An innovative hiring firm is seeking a Paid Media Specialist to drive brand awareness and customer acquisition through strategic digital advertising. This role offers the chance to work with an industry leader, overseeing paid media efforts and optimizing campaigns for maximum ROI. Join a dynamic team that values diversity and encourages applicants from all backgrounds. With flexible working options available, this is a unique opportunity to make a significant impact in a collaborative environment. If you are passionate about digital marketing and eager to contribute to a meaningful mission, this position is perfect for you.

Qualifications

• 3+ years of experience in executing paid media campaigns.
• Strong background in paid search, paid social, and display advertising.

Responsibilities

• Support digital strategy and planning across paid media.
• Manage paid media budgets and optimize campaigns for maximum return.

Skills

Paid Media Campaigns

Digital Advertising

Analytics Tools

Project Management

Communication Skills

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Bachelor’s Degree in Business

Tools

Marketing Stacks

Reporting/BI Tools

Job description

Join to apply for the Paid Media Specialist role at Raise

Join to apply for the Paid Media Specialist role at Raise

• Location: Anywhere in the US (Possible Onsite/Hybrid/Remote)
• Work Hours: Monday to Friday
  
  

• Pay Rate: $48-$60/hour on W2
• Contract Length: 11 months
• Location: Anywhere in the US (Possible Onsite/Hybrid/Remote)
• Work Hours: Monday to Friday
  
  

Raise is currently hiring a Paid Media Specialist team member on behalf of our client. They’re expanding their team to meet growing needs, making this a unique opportunity to work with an industry leader.

Responsibilities

• Support digital strategy and planning across paid search, display, and digital advertising to drive brand awareness, lead generation, and customer acquisition for both Enterprise and Mid-Market segments.
• Lead paid media efforts for one product line, overseeing strategy, performance outcomes, KPIs, and ROI.
• Drive new customer acquisition and upselling campaigns by optimizing across all stages of the user journey to deliver predictable, reliable ROI.
• Manage paid media budgets and allocate resources efficiently across channels, continuously optimizing campaigns for maximum return.
• Implement tracking and measurement systems to assess campaign effectiveness and provide regular reporting on KPIs and pipeline conversions to senior leadership.
• Stay informed on emerging trends, platforms, and technologies to ensure use of best practices and innovation in paid media.
• Identify growth opportunities and lead channel optimization efforts through experimentation and data-driven insights.
• Collaborate with marketing managers to plan, execute, and report on regional media strategies for campaigns and activations.
• Develop bottom-up growth forecasts by channel and partner with global revenue marketing, product marketing, field marketing, and sales teams to align with company revenue targets.
  
  

Required Qualifications

• Bachelor’s degree required (Marketing, Communications, Business, or related field).
• Minimum of 3 years of experience executing paid media campaigns.
• Strong background in paid search, paid social, and display advertising, with a focus on lead generation and customer acquisition for both Enterprise and Mid-Market segments.
• Proficiency in using analytics tools and interpreting performance data to drive optimizations.
• Experience in running integrated, multi-funnel digital advertising campaigns.
• Ability to communicate complex performance data and marketing strategies effectively to various stakeholders, including senior leadership.
• Proven track record of cultivating and retaining talent and supporting team growth.
• Strong experience developing operational workflows and reporting methods.
• Excellent project management skills and relationship-building across departments.
• High level of proficiency with marketing stacks and reporting/BI tools.
• Ability to manage multiple campaigns simultaneously while meeting deadlines.
• Excellent writing, communication, and teamwork skills.
• Must reside in the United States; role may be onsite, hybrid, or remote depending on location.
• Paid search experience is a must.
  
  

Preferred Qualifications

• Experience in-house at a cybersecurity company.
• Ability to influence and collaborate with key internal teams (product marketing, channel leaders, analysts, sourcing, finance, etc.).
• Ability to independently extract campaign insights (consumer behavior, segmentation, messaging effectiveness, CTAs).
• Ability to transform data insights into strategy, planning, and optimization.
• Experience executing and scaling large digital marketing programs with measurable results.
• Strong understanding of digital marketing metrics, including cost per acquisition and ROI.
• Familiarity with the digital technology landscape.
• Ability to navigate matrixed, distributed organizations and prioritize effectively.
• Foundational understanding of the buyer’s journey and audience personas.
• Paid social and display experience are nice to have.
• Portfolio or landing page showcasing relevant personal work is encouraged (if not proprietary).
  
  

Looking for meaningful work? We can help

Raise is an established hiring firm with over 65 years of experience. We believe strongly in making the world a better place through work, which is why we’re a certified B Corporation and donate 10% of our profits to charity.

We strive to build teams that reflect the diversity of the communities we work in. We encourage all qualified applicants to apply, including people from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with visible/nonvisible disabilities.

We have a dedicated webpage for accommodations where you can learn more about what we offer, and request accommodation: https://raise.jobs/accommodations/

In order to submit candidates for roles, our clients will sometimes require personal information to confirm the identity of applicants and their legal status to work. Raise will never ask you for personal or banking information unless you have been selected for a job. If you are ever unsure about the legitimacy of this or another job posting by Raise (or have any other questions), please contact us at [phone] or [e-mail]

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

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