Paid Media Performance Specialist

El Valle De La Luna; Greenwood Village (CO); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

Health Savings Account (HSA) / Flex /

Retirement savings with company match

Generous paid time off and holidays

Work-Life Balance resources

Tuition reimbursement for qualifying $

Job summary

Inspire Communities is seeking a Marketing Specialist focused on Paid Media & Performance to own Google Ads strategy, execution, and optimization across our portfolio of communities. This hands-on role drives tests, analyzes results, and shapes proactive improvements to lead volume and ROI.

You\'ll collaborate across teams to refine campaigns, write compelling ad content, and monitor spend, with a long-term view to expand paid media channels beyond search.

Responsibilities

• Own the day-to-day strategy, execution, and optimization of Inspire’s paid media campaigns, with primary responsibility for Google Ads.
• Create, launch, update, and continuously optimize paid search campaigns across the portfolio.
• Develop campaign structures based on geography, community/property, product type, customer intent, inventory, and business objectives.
• Conduct ongoing keyword and search behavior research to identify new opportunities.
• Own the development and continuous refresh of paid advertising content.
• Write compelling headlines, descriptions, calls to action, promotional messaging, and campaign assets.
• Actively monitor and optimize paid media performance.
• Monitor paid media spend against approved budgets.
• Evaluate the customer experience from advertisement through lead conversion. Maintain an active paid media testing roadmap.

Job description

Inspire Communities is seeking a Marketing Specialist focused on Paid Media & Performance to own Google Ads strategy, execution, and optimization across our portfolio of communities. This hands-on role drives tests, analyzes results, and shapes proactive improvements to lead volume and ROI.

You\'ll collaborate across teams to refine campaigns, write compelling ad content, and monitor spend, with a long-term view to expand paid media channels beyond search.