Paid Media Manager (Media)

Formlabs; Somerville (MA); In loco; USD 110.000 - 150.000; Tempo pieno

Descrizione del lavoro

Formlabs is seeking a Manager, Paid Media to lead global paid acquisition strategies. This hands-on role owns Google ecosystem campaigns (Search, Shopping, YouTube, Display) and budgets, driving CAC/ROAS targets. You will collaborate with Analytics on measurement and attribution, continuously testing new tactics to accelerate scalable growth.

The ideal candidate brings 3+ years in performance marketing, strong data skills, and comfort forecasting and presenting impact to senior stakeholders.

Competenze

• 3+ years in performance/growth marketing with measurable results
• Deep hands-on experience managing paid media budgets in Google Shopping Ads
• Strong analytical chops: data-driven decision making, measurement, prioritization
• Solid grasp of attribution, experimentation, and conversion optimization

Mansioni

• Own paid media in the Google ecosystem (Search, Shopping, YouTube, Display)
• Run campaigns day-to-day, manage budgets, and improve CAC/ROAS
• Allocate spend across markets, channels, and audiences for growth and efficiency
• Work with Analytics on measurement, incrementality, and attribution to drive action
• Test new hypotheses and partnerships to unlock scalable growth

Conoscenze

Paid media

Google Ads

Data-driven

Forecasting

Budget management

Attribution

Strumenti

Google Ads platform

Analytics tools

Descrizione del lavoro

• We are seeking a highly skilled and motivated Manager, Paid Media who will play a crucial role in driving our global paid acquisition strategies
• You are a hands-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display)
• You’ll run campaigns day-to-day, manage budgets, and make the spend work harder
• This is an IC role for someone who’s equal parts strategic and operational, and who lets data drive the decisions
• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
• Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
• Allocate spend across markets, channels, and audiences to balance growth and efficiency
• Work with Analytics on measurement, incrementally, and attribution—and turn the results into action
• Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth

Deep hands-on experience managing paid media budgets in Google shopping AdsStrong analytical chops—you use data to decide, measure, and prioritizeSolid grasp of attribution, experimentation, and conversion optimizationComfort building forecasts, managing budgets, and explaining business impact to senior stakeholdersUse AI tools fluently in your daily work, held to the same quality bar as your ownThrive in fast-moving, ambiguous environments with a high degree of ownership3+ years in performance/growth marketing with a track record of measurable results managing large budgets