Paid Social Performance Specialist

El Valle De La Luna; Greenwood Village (CO); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Comprehensive Medical, Dental, Vision

Retirement with company match

Generous paid time off

Tuition reimbursement

Professional development

Job summary

Inspire Communities is seeking a Marketing Specialist focused on Social Media & Performance to own and optimize paid social campaigns. You will create campaigns and ad sets on Meta platforms, build audiences, develop creative concepts, monitor performance, and adjust investments to maximize qualified leads, engagement, and ROAS.

The role requires hands-on, analytical thinking and close collaboration with the Marketing team and HubSpot.

Qualifications

• Hands-on, performance-driven paid social advertising strategy.
• Focus on Facebook and Instagram campaigns.
• Owns creation, optimization, and testing of ads and audiences.

Responsibilities

• Own the day-to-day strategy, creation, execution, and optimization of Inspire’s paid social media advertising campaigns.
• Build, launch, manage, and optimize campaigns and ad sets across Meta platforms.
• Build and refine paid social audiences based on geography, demographics, behaviors, interests, and objectives.
• Develop paid social concepts for performance marketing.
• Monitor and optimize paid social performance.
• Monitor spend against budgets.
• Develop and improve retargeting strategy.
• Maintain a testing roadmap.
• Evaluate the customer journey from ad to lead conversion.
• Collaborate with Marketing and HubSpot to track traffic and conversions.
• Provide regular performance updates to Sales and Marketing leadership.

Skills

Paid social advertising

Meta platforms

Performance analysis

Creative thinking

Campaign optimization

Audience building

Tools

Meta Ads Manager

HubSpot

Job description

Inspire Communities is seeking a Marketing Specialist focused on Social Media & Performance to own and optimize paid social campaigns. You will create campaigns and ad sets on Meta platforms, build audiences, develop creative concepts, monitor performance, and adjust investments to maximize qualified leads, engagement, and ROAS.

The role requires hands-on, analytical thinking and close collaboration with the Marketing team and HubSpot.