Performance-Driven Paid Media Specialist

Single Throw Marketing; Manalapan Township (NJ); On-site; USD 60,000 - 75,000; Full time

Job summary

Single Throw Marketing is seeking a results-focused Paid Media Specialist to design and manage Google Ads and Meta campaigns for diverse clients. You will own budgeting, measurement, and optimization to meet client goals.

As part of a collaborative team, you will coordinate with content and client success to deliver clear reporting, actionable insights, and impactful performance improvements across campaigns.

Qualifications

• 3+ years of hands-on paid media campaign management experience.
• Experience with enterprise-level and smaller accounts with large budgets.
• Experience with service-based businesses and lead-generation campaigns.
• Strong knowledge of Google Ads and Meta Ads campaign structures and optimization.
• Strong analytical skills using Google Analytics and reporting tools.

Responsibilities

• Develop and execute paid media campaigns across Google Ads and Meta that align with client goals and drive engagement, conversions, and results.
• Manage accounts ranging from smaller local budgets to large, enterprise-level paid media programs, adapting strategy based on account size, complexity, and business objectives.
• Develop campaign strategies for service-based and lead-generation businesses, including conversions such as phone calls, form submissions, appointments, consultations, or qualified leads.
• Conduct thorough keyword research, audience targeting, competitive analysis, and bid management.
• Continuously optimize campaign structure, ad messaging, targeting, budgets, and bidding strategies based on performance data.
• Analyze campaign and business data to identify opportunities and drive measurable performance improvements.
• Demonstrate understanding of conversion tracking, attribution, KPIs, and campaign measurement.
• Monitor metrics including conversion rates, cost per acquisition, cost per qualified lead, ROAS, store visits, and other client KPIs.
• Identify tracking, attribution, or data-quality issues and resolve them.
• Translate data into insights and strategic recommendations.
• Partner with content and creative teams to develop high-performing ad creative.
• Collaborate with client success teams to deliver insightful performance reporting and implement enhancements.
• Clearly communicate campaign results, opportunities, and strategic recommendations to internal teams and clients.
• Serve as a trusted resource for paid media strategy and performance.
• Take ownership of assigned accounts and identify opportunities for improvement.

Skills

Paid media management

Google Ads

Meta Ads

Analytics

Campaign optimization

Communication

Tools

Google Analytics

Reporting platforms

Job description

Single Throw Marketing is seeking a results-focused Paid Media Specialist to design and manage Google Ads and Meta campaigns for diverse clients. You will own budgeting, measurement, and optimization to meet client goals.

As part of a collaborative team, you will coordinate with content and client success to deliver clear reporting, actionable insights, and impactful performance improvements across campaigns.