Paid Media Specialist

Healthcare Success; United States; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Vision Insurance

15 days PTO

Job summary

Healthcare Success is seeking a Paid Media Specialist to own performance advertising across search and social in a virtual, nationwide role. You will set direction for client spending, build and optimize campaigns, and be accountable for results.

You’ll focus on Google Ads while leveraging Meta and other platforms; experience with GA4/GTM is essential to measure impact and drive optimization. A healthcare/lead gen background is a plus.

Qualifications

• 3–5 years hands-on paid media experience, preferably in an agency environment.
• Strong knowledge of Google Ads; social campaigns managed independently.
• Experience with keyword research, targeting, budgeting, and performance review.
• Familiarity with GA4 and GTM for tracking and reporting.

Responsibilities

• Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, and YouTube.
• Conduct keyword research and review search terms; manage negative keywords.
• Monitor budgets, pacing, bids, and CPA/ROAS; optimize accordingly.
• Launch and manage social campaigns across required platforms.
• Prepare performance updates for internal teams and clients; explain results clearly.
• Assist with conversion tracking and troubleshoot tracking issues.

Skills

Paid media strategy

Campaign optimization

Data analysis

Clear communication

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Looker Studio

Job description

We are looking for a Paid Media Specialist to own our performance advertising across search and social. This is a strategy-plus-execution role: you'll set the direction for how clients spend, build and optimize the campaigns yourself, and be accountable for the numbers.

Paid search will be the main focus of this role, with social experience a large plus. You should have hands‑on experience building and optimizing Google Ads campaigns, reviewing performance data, managing budgets, and making decisions based on results. You should also have enough experience with Meta Ads to independently launch, monitor, and optimize campaigns. Experience with LinkedIn or Programmatic DSPs are a strong plus.

What You’ll Be Doing

• Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, and YouTube
• Conduct keyword research, write ad copy, manage negative keywords, and review search terms
• Monitor campaign budgets, pacing, bids, conversion volume, CPA, and ROAS
• Launch and manage social campaigns across multiple platforms as required
• Review performance regularly and identify practical optimization opportunities
• Assist with conversion tracking and troubleshoot basic tracking issues
• Use GA4, Google Tag Manager, and reporting platforms to evaluate performance
• Prepare clear performance updates for internal teams and clients
• Stay organized while managing multiple accounts and priorities
• Partner with Dev to get pixels, tags, and web events deployed correctly; validate via QA before/after launch.

What We’re Looking For

• 3 to 5 years of hands‑on paid media experience, preferably in an agency environment
• Strong working knowledge of Google Ads, additional platforms a plus
• Experience managing social campaigns independently
• Experience with keyword research, search query analysis, audience targeting, and budget management
• Familiarity with GA4 and Google Tag Manager
• Strong attention to detail, especially when working with budgets, targeting, and conversion tracking
• Ability to explain performance clearly without overcomplicating it
• Comfortable asking questions, taking feedback, and learning from more senior team members

Nice to Have

• Experience with call tracking platforms like Call Rail, Liine, Invoca, etc.
• Experience with Freshpaint or similar
• Experience with programmatic DSPs
• Experience with Looker Studio or similar reporting tools
• Familiarity with Google Ads Editor
• Basic knowledge of CRM data or offline conversion tracking
• Experience working with healthcare, lead generation, or ecommerce accounts

What Success Looks Like

You are dependable, curious, and comfortable working directly inside advertising platforms. You catch issues before they become problems, understand the reason behind your optimizations, and take ownership of your work. You do not need to know everything on day one. We are looking for someone who is comfortable asking questions and has a desire to learn and grow with the team.

What We Offer

• Opportunities for professional growth and development
• A collaborative and supportive work environment
• A virtual work environment
• Fifteen days of paid time off (PTO) annually
• Plus, all major holidays, Plus extra Fridays off for those months that do not have a Holiday. That means every month you’ll enjoy at least a 3-day weekend.
• Plus, a paid Holiday Break between Christmas and New Year’s!
• Matched 401K
• Health Insurance
• Vision Insurance

More Details

Founded in 2006, Healthcare Success is a full‑service brand performance marketing agency specializing in the healthcare industry. Recognized as a thought‑leader, the company helps clients build strong brands and effectively manage marketing campaigns. Healthcare Success is committed to driving results, including scaling new customer acquisitions, enhancing relationships, and optimizing media efficiency. With a focus on innovative strategies, the organization provides trusted marketing solutions tailored to each client’s unique needs. For more details, please visit www.healthcaresuccess.com.

Location: While most of our team members are based in Southern California, this position is virtual. We will accept applicants from throughout the continental US.

Salary Range: We offer competitive compensation for our employees, depending upon experience level

Healthcare Success is committed to considering all candidates regardless of their gender, sexual orientation, race, age, socioeconomic status, religion or disability.