Paid Media Ops Lead & Analytics Architect

Toast, Inc.; United States; Hybrid; USD 108,000 - 198,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Toast, Inc. is seeking a technically sharp Marketing Operations Manager to own the infrastructure behind our paid media program, from pixel to pipeline, feed to finance.

You will enable our media buyers to focus on performance by owning signal paths, tag/pixel infrastructure, Marketo setup, data pipelines, UTM governance, and platform integrations. You will work across Marketo, Salesforce, and ad platforms to ensure accurate data, robust reporting, and efficient launches.

Qualifications

• 5+ years in marketing operations, ad tech, or marketing analytics.
• Experience managing infrastructure for paid spend of $10M+ across 3+ ad platforms.
• Hands-on experience with offline conversion tracking (Meta CAPI, Google Enhanced Conversions, or equivalent).
• Experience with Marketo, HubSpot, or similar marketing automation platform.
• Experience with CRM systems and lead routing logic (Salesforce or equivalent).
• Experience managing data pipelines and integrations via ETL tools like Hightouch.
• Strong UTM governance and tracking QA across multi-channel paid campaigns.
• Embedded technical partner to a Paid/growth team driving requirements proactively.
• Ability to troubleshoot data discrepancies and communicate findings to stakeholders.
• Attention to detail and process/documentation.
• A sense of humor.

Responsibilities

• Own the full signal path for Paid across tracking/pixels, campaigns, audience data, and controls.
• Tag and pixel infrastructure across ad platforms and offline conversion tracking.
• Manage Marketo paid program setup, scoring, and audience segmentation.
• Coordinate data pipelines and CRM audience syncs using ETL tools.
• Define and enforce UTM taxonomy and QA checklists for campaign trackability.
• Manage integrations between Marketo, Salesforce, and ad platforms; troubleshoot data discrepancies.
• Build and maintain launch playbooks and QA framework for new vendors and tests.
• Own Paid's coverage in Control Tower with daily monitoring and periodic audits.
• Ensure data pipelines feeding performance dashboards are accurate and available.
• Build and refresh CRM-based audience lists for suppression and retargeting across platforms.

Skills

Paid media infrastructure

Pixel tracking

ETL pipelines

UTM governance

Marketo

Salesforce CRM

Hightouch

Data governance

Cross-functional collaboration

Documentation

Attention to detail

Sense of humor

Tools

Marketo

Salesforce

Hightouch

Job description

Toast, Inc. is seeking a technically sharp Marketing Operations Manager to own the infrastructure behind our paid media program, from pixel to pipeline, feed to finance.

You will enable our media buyers to focus on performance by owning signal paths, tag/pixel infrastructure, Marketo setup, data pipelines, UTM governance, and platform integrations. You will work across Marketo, Salesforce, and ad platforms to ensure accurate data, robust reporting, and efficient launches.