Director of Paid Media Ops & Tracking Architecture

Constant-Contact; Waltham (MA); Hybrid; USD 159,000 - 198,000; Full time

Benefits offered by this job

Health benefits

Paid leave

Hybrid work model

Equal opportunity employer

Accessibility assistance

Job summary

Constant Contact seeks a highly technical Director of Paid Media Operations to own data infrastructure for performance marketing. You will audit current setup, define tracking architecture, and guide strategy while hands-on with GTM, pixels, and APIs.

The role emphasizes a bridge between marketing and engineering, ensuring flawless data for ROI optimization, with a hybrid work model and a compensation package that reflects seniority.

Qualifications

• 7-10+ years in digital marketing operations or technical marketing at senior level.
• Hands-on expertise with tracking mechanisms, SDKs, pixels and server-side APIs.
• Strong knowledge of major ad networks’ data ingestion.

Responsibilities

• Own tagging ecosystem and maintain conversion pixels across properties.
• Audit tracking, fix data leaks and ensure QA for new campaigns.
• Oversee first‑party data flows and global UTM taxonomy.
• Bridge marketing and engineering, translating requirements to developers.

Skills

Digital marketing ops

Tracking architecture

GTM expert

SQL basics

Tools

Google Tag Manager

GA4

APIs

Job description

Constant Contact seeks a highly technical Director of Paid Media Operations to own data infrastructure for performance marketing. You will audit current setup, define tracking architecture, and guide strategy while hands-on with GTM, pixels, and APIs.

The role emphasizes a bridge between marketing and engineering, ensuring flawless data for ROI optimization, with a hybrid work model and a compensation package that reflects seniority.