Marketing Ops & Paid Media Tech Lead

Toast; United States; Hybrid; USD 108,000 - 173,000; Full time

Job summary

Toast is seeking a technically sharp, operationally minded Manager to own the infrastructure behind our paid media program. You will oversee pixel tracking, campaign data pipelines, and CRM integration, enabling our media buyers to focus on performance rather than data.

You’ll partner with Paid/growth to codify requirements, define QA, and continuously shrink time‑to‑launch. Ideal candidates have 5+ years in marketing operations or ad tech, hands-on offline conversion tracking, and experience

Qualifications

• 5+ years in marketing operations, ad tech, or marketing analytics.
• Experience managing infrastructure for paid spend at $10M+ per year across 3+ ad platforms.
• Hands-on experience with offline conversion tracking (Meta CAPI, Google Enhanced Conversions, or equivalent).
• Experience with a marketing automation platform (Marketo, HubSpot, or similar).
• Experience with CRM systems and lead routing logic (Salesforce or equivalent).
• Experience managing data pipelines and integrations via ETL tools (Hightouch or similar).
• Strong UTM governance and tracking QA across multi‑channel paid campaigns.
• Track record operating as an embedded technical partner to a Paid/growth team.
• Ability to troubleshoot data discrepancies and communicate findings to cross‑functional stakeholders.
• Strong attention to detail and a bias toward process and documentation.
• A sense of humor

Responsibilities

• Own the full signal path for Paid: serve as the single technical owner across Tracking/Pixels, Program/Campaign, Audience/Conversions API, and Control Tower.
• Tag & pixel infrastructure: own event tracking, conversion signals, and audience data flows across ad platforms via offline conversion tracking and server-side tagging.
• Marketing automation: manage and optimize Marketo paid program setup, scoring, audience segmentation, and integration with ad platforms.
• Data operations: manage CRM audience syncs and data pipelines between source systems and ad platforms using ETL systems.
• UTM & tracking governance: define and enforce naming conventions, UTM taxonomy, QA checklists, and bulk build processes to ensure every campaign launched is trackable and consistent.
• Platform integrations & API management: manage connections between marketing tech systems (Marketo, Salesforce, ad platforms) and troubleshoot data discrepancies across the stack.
• Launch playbooks & QA framework: build and maintain the launch playbook for new vendors, channels, and tests; own time-to-launch as a core metric.
• Control Tower & monitoring: own Paid's coverage within our Control Tower alerting suite, publish and follow a QA cadence, drive down time-to-detect on data issues.
• Reporting & analytics infrastructure: maintain and QA the data pipelines that feed performance dashboards, ensuring campaign, lead, and conversion data is accurate and available for stakeholder reporting.
• Audience operations: build, maintain, and refresh CRM-based audience lists for suppression, retargeting, and lookalike seeding across ad platforms.

Skills

Marketing operations

Ad tech

Marketing analytics

Infrastructure management

Offline conversion tracking

Marketo

Salesforce

Hightouch

UTM governance

Data pipelines / ETL

Cross-functional partner

QA / data accuracy

Documentation

Humor

Tools

Marketo

Salesforce

Hightouch

Job description

Toast is seeking a technically sharp, operationally minded Manager to own the infrastructure behind our paid media program. You will oversee pixel tracking, campaign data pipelines, and CRM integration, enabling our media buyers to focus on performance rather than data.

You’ll partner with Paid/growth to codify requirements, define QA, and continuously shrink time‑to‑launch. Ideal candidates have 5+ years in marketing operations or ad tech, hands-on offline conversion tracking, and experience