Associate Director, Paid Media — Hybrid Team Lead

EAB; Richmond (VA); Hybrid; USD 82,000 - 93,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

20+ days PTO annually

401(k) with company match

Parental leave

Employee discount

Wellness programs

Job summary

EAB is seeking an Associate Director, Paid Media, Hybrid, to lead a POD within its Hybrid digital team. You will be the senior digital contact for Strategic Leader communities, responsible for campaign quality, people leadership, and commercial outcomes for university partners.

You will build high-performing teams, set standards, and drive cross-channel campaigns across search, social, and programmatic platforms to achieve partner goals.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field.
• 5+ years of experience in digital marketing, paid media, and performance marketing.
• 2+ years of experience managing and developing individual contributors or digital marketing teams.
• Full cross-channel expertise across paid search, paid social, tracking and analytics.
• Proven track record leading senior partner-facing conversations and presentations.
• Experience managing complex, multi-account portfolios at scale.
• Strong people leadership across coaching, feedback, and formal performance management.

Responsibilities

• Own the performance and delivery quality of the POD, accountable to the Global Paid Media Director for KPIs, service standards, reporting quality, and partner outcomes across all assigned university accounts.
• Directly manage the Senior Paid Media Manager and, through them, the full POD structure, setting team priorities, running formal performance reviews, and developing each layer of the team with intent.
• Lead hiring and onboarding for the POD, owning role profiles for new hires, contributing to interview processes, and making sure new starters are set up for success from day one.
• Represent the POD in cross-POD leadership discussions, contributing to organization-wide standards, KPI frameworks, and operating model decisions.
• Build, launch and optimize paid media campaigns across search and social, including Google Ads, Meta, LinkedIn, TikTok, Reddit, DV360 and Snapchat, for an assigned portfolio of university partners.
• Own your accounts end-to-end: build with precision, launch on time, optimize with intent, and report with clarity.
• Complete all required quality assurance processes before any campaign goes live. No exceptions, no shortcuts.

Skills

Digital marketing

Paid media

Team leadership

Cross-channel

Account management

Education

Bachelor's degree in marketing

Tools

DV360

Google Ads

Meta

LinkedIn

Job description

EAB is seeking an Associate Director, Paid Media, Hybrid, to lead a POD within its Hybrid digital team. You will be the senior digital contact for Strategic Leader communities, responsible for campaign quality, people leadership, and commercial outcomes for university partners.

You will build high-performing teams, set standards, and drive cross-channel campaigns across search, social, and programmatic platforms to achieve partner goals.