Paid Media Manager, Multifamily (Remote, San Diego)

Blacksmith Agency LLC; California; Remote; USD 85,000 - 130,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Manager, Multifamily for a fully remote role. You will own paid media programs for multifamily clients, guiding targeting, budgets, roadmaps and client storytelling on calls.

You bring 3+ years hands-on experience with Google Ads and Meta, a track record of ROAS/CPA improvements, agency experience across multiple clients, and clear English with US clients. Multifamily or multi-location experience is a strong plus.

Qualifications

• 3+ years hands-on experience with Google Ads and Meta platforms.
• Proven ROAS/CPA improvements, or pipeline gains.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• Experience with multifamily or multi-location paid media is a strong plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for multifamily accounts.
• Handle budget allocation, bidding, targeting and campaign testing.
• Set up and trust conversion tracking via GA4, tag manager and pixels.
• Develop 90-day and quarterly roadmaps for each client and communicate insights.
• Drive account growth through retention and upsell opportunities.

Skills

Agency experience

English communication

Budget management

Remote collaboration

Multifamily experience

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

Marketing

Full time

Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.