Paid Media Manager, Multifamily (Remote, Columbus)

Blacksmith Agency LLC; North Carolina; Remote; USD 75,000 - 110,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

Job summary

Blacksmith Agency, an AI-first digital marketing agency, seeks a Paid Media Manager for Multifamily clients. You will own paid media strategy, budget, and narrative for a portfolio of multifamily properties, guiding client conversations with data-driven storytelling.

Required: 3+ years in Google Ads and Meta, agency experience, and strong English for live calls with US clients. Remote work across the USA and international regions is offered.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns.
• Agency experience handling multiple clients concurrently.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting, and testing.
• Track conversions and attribution using GA4, Tag Manager and pixels.
• Develop 90-day and quarterly roadmaps for each client.
• Drive account growth through retention and upsell.

Skills

Google Ads

Meta Ads

Agency experience

English proficiency

Tools

GA4

Tag Manager

Pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

Marketing

Full time

Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.