Paid Media Manager, Multifamily (Remote, New York)

Blacksmith Agency; New York (NY); Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager, Multifamily. You own paid media for multifamily clients, shaping budgets, roadmaps, and narrative on calls with clients.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize ROAS, CPA and pipeline, and collaborate with a remote team across regions while communicating clearly with US-based clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA/pipeline improvements.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.
• Experience in multifamily or multi-location businesses is a strong plus.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

English proficiency

Multifamily

ROAS optimization

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

Marketing

Full time

Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.