Paid Media Manager, Multifamily (Remote, Mexico City)

Blacksmith Agency; United States; Remote; MXN 1,306,000 - 2,052,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Manager, Multifamily to own and optimize paid media for a portfolio of multifamily clients. You will guide the budget calls, roadmap, and the narrative when clients ask why the numbers matter, acting as the strategic voice on calls.

You will manage Google Ads, Meta, LinkedIn, and Microsoft Ads while coordinating with the client success team. Remote work is offered, with a focus on US/Canada/LatAm markets and a strong emphasis on ROAS growth.

Qualifications

• 3+ years hands-on in Google Ads and Meta
• Proven ROAS/CPA/pipeline improvements
• Agency experience across multiple clients
• Clear spoken English with US clients on live calls
• Paid media for multifamily or similar multi-location businesses is a strong plus

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign
• Conversion tracking and attribution with GA4, tag manager and platform pixels
• 90 day and quarterly roadmaps for each client, and the story behind the numbers on the call
• Account growth: retention, upsell and the long-term relationship

Skills

Google Ads

Meta Ads

Campaign optimization

Agency experience

Client communication

Tools

GA4

Tag Manager

Pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

Marketing

Full time

Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.