Paid Media Growth Lead (D2C, ROAS Focus)

Art.com; Indianapolis (IN); Presencial; USD 90.000 - 150.000; Jornada completa

Descripción de la vacante

Art.com, a leading online art retailer, is hiring a Paid Media Manager to own strategy and optimization for paid digital advertising across direct-to-consumer channels. You will drive efficient customer acquisition, profitable revenue growth, and ROAS improvements through data-driven experimentation and cross-functional collaboration.

The role requires 5+ years in performance media, expertise with Google Ads, Meta Ads, and programmatic platforms, and a strong analytics mindset.

Formación

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience managing performance media campaigns.
• Experience with Google Ads, Meta Ads, and programmatic platforms.
• Strong analytical skills and data-driven approach.

Responsabilidades

• Develop and execute paid media strategies delivering efficient new-customer acquisition and strong ROAS.
• Manage full-funnel paid media campaigns across paid search, shopping, paid social, display, retargeting, and emerging platforms.
• Translate business objectives into actionable media plans, audience targeting, investment strategies, and performance goals.
• Collaborate with Marketing, Merchandising, and Creative teams to align with brand persona and priorities.
• Leverage automation, machine learning, and AI-driven tools to improve campaign efficiency and scale.

Conocimientos

Analytical thinking

Data-driven decisions

Communication skills

Digital marketing knowledge

Educación

Bachelor’s degree in Marketing, Business, or related field

Herramientas

Google Ads

Meta Ads

Criteo

Programmatic platforms

Pinterest

ChatGPT

Descripción del empleo

Art.com, a leading online art retailer, is hiring a Paid Media Manager to own strategy and optimization for paid digital advertising across direct-to-consumer channels. You will drive efficient customer acquisition, profitable revenue growth, and ROAS improvements through data-driven experimentation and cross-functional collaboration.

The role requires 5+ years in performance media, expertise with Google Ads, Meta Ads, and programmatic platforms, and a strong analytics mindset.