Global Paid Media Lead — Growth & ROAS

Formlabs; Somerville (MA); Presencial; USD 120 000 - 160 000; Tempo integral

Resumo da oferta

Formlabs is seeking a highly skilled Manager, Performance Marketing to drive our global paid acquisition strategies. You will own paid media across Google Search, Shopping, YouTube and Display, run campaigns day-to-day, manage budgets, and push efficiency.

This IC role is equal parts strategic and hands-on, requiring strong analytics, ownership, and the ability to turn data into action. You’ll partner with Analytics on measurement, testing, and attribution to unlock scalable growth.

Qualificações

• 3+ years in performance/growth marketing with a track record of measurable results managing large budgets.
• Deep hands-on experience managing paid media budgets in Google Shopping Ads.
• Solid grasp of attribution, experimentation, and conversion optimization.
• Use AI tools fluently in daily work.
• Comfort building forecasts and explaining business impact to senior stakeholders.
• Thrive in fast-moving environments with a high degree of ownership.
• Equal parts strategic and operational; data-driven decisions.

Responsabilidades

• Own paid media across Google ecosystem (Search, Shopping, YouTube, Display).
• Run and optimize paid campaigns day-to-day and manage budgets.
• Allocate spend across markets, channels, and audiences for growth and efficiency.
• Work with Analytics on measurement, attribution, and actionable insights.
• Constantly test hypotheses and partnerships to unlock scalable growth.

Conhecimentos

Performance marketing

Analytics

Budget management

Forecasting

A/B testing/experimentation

Attribution

AI tools usage

Ferramentas

Google Ads (Search)

Google Shopping

YouTube Ads

Display Ads

Google Analytics

Descrição da oferta de emprego

Formlabs is seeking a highly skilled Manager, Performance Marketing to drive our global paid acquisition strategies. You will own paid media across Google Search, Shopping, YouTube and Display, run campaigns day-to-day, manage budgets, and push efficiency.

This IC role is equal parts strategic and hands-on, requiring strong analytics, ownership, and the ability to turn data into action. You’ll partner with Analytics on measurement, testing, and attribution to unlock scalable growth.