Paid Media Marketing Manager

Art.com; Indianapolis (IN); On-site; USD 90,000 - 150,000; Full time

Job summary

Art.com, a leading online art retailer, is hiring a Paid Media Manager to own strategy and optimization for paid digital advertising across direct-to-consumer channels. You will drive efficient customer acquisition, profitable revenue growth, and ROAS improvements through data-driven experimentation and cross-functional collaboration.

The role requires 5+ years in performance media, expertise with Google Ads, Meta Ads, and programmatic platforms, and a strong analytics mindset.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience managing performance media campaigns.
• Experience with Google Ads, Meta Ads, and programmatic platforms.
• Strong analytical skills and data-driven approach.

Responsibilities

• Develop and execute paid media strategies delivering efficient new-customer acquisition and strong ROAS.
• Manage full-funnel paid media campaigns across paid search, shopping, paid social, display, retargeting, and emerging platforms.
• Translate business objectives into actionable media plans, audience targeting, investment strategies, and performance goals.
• Collaborate with Marketing, Merchandising, and Creative teams to align with brand persona and priorities.
• Leverage automation, machine learning, and AI-driven tools to improve campaign efficiency and scale.

Skills

Analytical thinking

Data-driven decisions

Communication skills

Digital marketing knowledge

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Ads

Meta Ads

Criteo

Programmatic platforms

Pinterest

ChatGPT

Job description

Art.com is the world's largest online specialty retailer of high-quality wall art, framed and unframed artwork and canvas. The company was founded in 1998, with the mission to make art accessible by transforming the way the world discovers, personalizes, shares and purchases art. With exclusive curated collections of exquisite images and collaborations with renown artists and photographers, Art.com offers an unparalleled selection of art across all styles, genres, and eras, allowing you to explore original artists and photographers alongside classic masters.

Art.com brings your vision to life, turning ordinary spaces into extraordinary places. Whether you are decorating an entire home or office or refreshing a single space, our diverse collection keeps you ahead of the trends, ensuring your walls are vibrant and , you have easy access to millions of art images to create your own custom style with top quality craftsmanship made in the USA from museum-grade materials. We Are Art. If this is a mission that excites you, please keep reading!

Job Summary:

The Paid Media Manager will own the strategy, execution, and performance optimization of paid digital advertising across Art.com’s direct-to-consumer channels. This role will be a key contributor to Art.com’s digital growth, delivering high-impact campaigns that balance short-term revenue acceleration, scalable new-customer acquisition, and long-term brand building. Success will be measured through profitable revenue growth, ROAS, customer acquisition cost, new-customer growth, and incremental contribution to the business. The Paid Media Manager will drive performance through data-driven media investment, creative experimentation, disciplined measurement, and continuous optimization across established and emerging digital platforms.

Strategy & Execution:

• Develop and execute paid media strategies that deliver efficient new-customer acquisition, strong ROAS, and incremental revenue growth.
• Manage full-funnel paid media campaigns across paid search, shopping, paid social, display, retargeting, and emerging advertising platforms.
• Translate business objectives into actionable media plans, audience targeting, investment strategies, and performance goals.
• Partner with Marketing, Merchandising, and Creative teams to ensure campaigns align with Art.com’s brand persona and commercial priorities.
• Leverage automation, machine learning, and AI-driven tools to improve campaign accuracy, scalability, and speed.

Optimization & Performance Management:

• Evaluate channel performance across ROAS, CAC, new-customer acquisition, conversion, AOV, and incrementality to ensure media investment creates profitable growth rather than simply capturing existing demand.
• Oversee search strategy, keyword development, bidding, audience optimization, and competitive benchmarking to identify new opportunities and refine existing efforts.
• Develop and manage testing roadmaps for creative, audience, offer, and landing-page variations.
• Proactively manage budget pacing and allocation to achieve investment-efficiency and profitability targets.

Education & Experience:

• Bachelor’s degree in Marketing, Business, or a related field and 5+ years of experience managing performance media campaigns, preferably within ecommerce or a direct-to-consumer business.
• Proven track record managing meaningful media budgets and delivering measurable improvements in, ROAS, CAC, and customer acquisition.
• Experience with Google Ads and Meta Ads, Criteo, programmatic platforms, Pinterest, and emerging advertising channels preferred.
• Comprehensive understanding of both placing advertising, sponsorships and analytics across all paid media channels including Instagram, Facebook, TikTok, Pinterest, Criteo, Google and Meta advertising, CHAT GPT

Skills & Attributes:

• Highly analytical and data-oriented with a strong command of performance metrics, attribution, incrementality, and budget management.
• Excellent communication skills with the ability to present complex data in simple, strategic terms.
• Proactive problem-solver who thrives in a fast-paced, results-driven environment.
• Curious, adaptable, and committed to staying ahead of digital marketing trends and technologies.

Physical Requirements:

• Prolonged periods of sitting and working at a computer workstation, including frequent use of a keyboard, mouse, telephone, and other standard office equipment.
• Ability to communicate effectively in person, by phone, and through virtual meeting platforms.
• Ability to read, analyze, and interpret information displayed on computer screens, including reports, dashboards, spreadsheets, and digital advertising platforms.

Art.com complies with the Americans with Disabilities Act (ADA) and the ADA Amendments Act (ADAAA). Per the ADA, Trends International, LLC will make reasonable accommodation for known physical or mental disabilities of a qualified and disabled applicant or employee. Art.com may decline to accommodate the request should it cause an undue hardship on the operations of the company. It is the responsibility of the employee or applicant to request accommodation. The individual should identify what accommodation they believe is needed to successfully perform the functions of the job above. Employees may be asked to provide medical evidence to support the need for the requested accommodation. Please contact the People & Culture department with any questions or requests for accommodation.

Art.com is an equal opportunity employer.