Paid Media Manager: Full‑Funnel Growth & ABM

Computer Task; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

CTG is seeking a Manager, Paid Media to own and optimize paid media programs across LinkedIn Ads, Google Ads, and sponsored media opportunities, driving awareness, priority accounts engagement, and pipeline contribution.

Reporting to the Director of Demand Generation, you will lead strategy, planning, execution, and measurement while partnering with Demand Generation, Content, Creative, Marketing Operations, Sales, and business line leaders to align targeting and performance.

Qualifications

• Five or more years of progressive paid media experience in a B2B environment.
• Proven success optimizing paid media across awareness to revenue objectives.
• Strong working knowledge of full-funnel B2B marketing, ABM, and buyer journeys.
• Proven ability to manage campaign strategy, budgets, vendors, testing plans, and optimization.
• Experience evaluating sponsored media programs with industry associations, publishers, or partners.
• Ability to translate performance data into clear insights and executive recommendations.
• Strong project management and stakeholder-management skills.
• Bachelor’s degree in marketing, business, communications, or related field.

Responsibilities

• Own and lead CTG’s paid media strategy across LinkedIn, Google, and sponsorships.
• Create channel plans, audience strategies, budgets, forecasts, and roadmaps aligned to priorities.
• Hands-on campaign building, launching, monitoring, and optimization.
• Define ICPs, priority accounts, buyer personas, intent signals, keywords, messaging, and offers.
• Manage sponsored media programs with industry associations and partners.
• Oversee budgets, POs, invoices, forecasts, and vendor relationships.
• Establish testing roadmaps and derive optimization actions.
• Ensure data quality, tracking, and attribution across platforms.
• Build dashboards and report on reach, engagement, pipeline, and ROI.
• Maintain governance and scale investments responsibly.

Skills

Paid media

Demand generation

B2B marketing

Campaign management

Strategic planning

Cross-functional collaboration

Analytics

English communications

Education

Bachelor's degree

Tools

LinkedIn Campaign Manager

Google Ads

HubSpot

Web analytics tools

Job description

CTG is seeking a Manager, Paid Media to own and optimize paid media programs across LinkedIn Ads, Google Ads, and sponsored media opportunities, driving awareness, priority accounts engagement, and pipeline contribution.

Reporting to the Director of Demand Generation, you will lead strategy, planning, execution, and measurement while partnering with Demand Generation, Content, Creative, Marketing Operations, Sales, and business line leaders to align targeting and performance.