Paid Media Manager — Full-Funnel Growth & Strategy

CTG; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

CTG is seeking a Paid Media Manager to own and optimize paid media programs across LinkedIn Ads and Google Ads, focusing on full-funnel campaigns that build awareness, engage priority accounts, and generate qualified demand. Reporting to the Director of Demand Generation, this hands-on role leads strategy, planning, execution, and measurement.

You will partner with Demand Generation, Content, Creative, Marketing Operations, Sales, and business leaders to align targeting, messaging, and

Qualifications

• 5+ years in paid media, performance or demand gen in B2B.

Responsibilities

• Own and optimize paid media strategy across LinkedIn and Google Ads.
• Create channel plans, budgets, forecasts, and roadmaps.
• Lead hands-on campaign execution and optimization.
• Define ICPs, priority accounts, and messaging for campaigns.
• Manage sponsorships with industry partners and associations.
• Establish testing roadmaps for optimization and learning.

Skills

Paid media management

B2B marketing

Campaign optimization

Analytics & reporting

Education

Bachelor's degree in marketing or related field

Tools

LinkedIn Campaign Manager

Google Ads

HubSpot

Web analytics

Job description

CTG is seeking a Paid Media Manager to own and optimize paid media programs across LinkedIn Ads and Google Ads, focusing on full-funnel campaigns that build awareness, engage priority accounts, and generate qualified demand. Reporting to the Director of Demand Generation, this hands-on role leads strategy, planning, execution, and measurement.

You will partner with Demand Generation, Content, Creative, Marketing Operations, Sales, and business leaders to align targeting, messaging, and