Paid Media Growth Associate Manager

Dow Jones; New York; Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Education benefits

Commuter transit program

Subscription discounts

Employee referral program

Financial health programs

Cybersecurity protection

Job summary

Dow Jones is seeking an Associate Manager, Paid Media - WSJ+ in the US and international region to grow and optimize paid media programs driving WSJ+ acquisition. This highly collaborative role coordinates with multiple teams to plan, develop, and execute growth strategies.

The candidate will have 5–7 years managing direct-response paid media campaigns end-to-end. Reporting to the Director, Paid Media, you will work with Marketing, Acquisition, Engagement & Retention, Brand, and Data Science,

Qualifications

• Minimum 5 years in paid media.
• Experience identifying meaningful insights within campaigns.
• Hands-on in metrics/KPIs reporting for business goals and campaigns.
• Bachelor's degree in marketing or business administration preferred or equivalent.

Responsibilities

• Create a strategic framework across paid media platforms (Meta, Google Search, DV360, LinkedIn, X, Amazon).
• Optimize media strategies to improve performance and meet KPI goals.
• Manage a $10M+ annual media budget to increase reach and acquisition.
• QA campaign builds, optimize targeting, monitor performance.
• Manage campaigns and coordinate with internal teams to hit goals and respond to real-time results.
• Leverage media, creative, and content to grow subscriptions and digital footprint.
• Actively report and optimize paid media performance.
• Provide updates to the Marketing Team and stay ahead of industry trends.

Skills

Paid media

Insights from campaigns

Metrics & KPIs

GA4 / DV360 / CM360 / SA360

Education

Bachelor's degree in marketing or business administration

Tools

DV360

CM360

GA4

SA360

Job description

Dow Jones is seeking an Associate Manager, Paid Media - WSJ+ in the US and international region to grow and optimize paid media programs driving WSJ+ acquisition. This highly collaborative role coordinates with multiple teams to plan, develop, and execute growth strategies.

The candidate will have 5–7 years managing direct-response paid media campaigns end-to-end. Reporting to the Director, Paid Media, you will work with Marketing, Acquisition, Engagement & Retention, Brand, and Data Science,