Growth-Focused Paid Media Manager (WSJ+)

Dow Jones & Co.; New York (NY); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Healthcare benefits

Paid time off

Retirement plans

Education benefits

Wellness resources

Commuter transit program

Job summary

Dow Jones is seeking an Associate Manager, Paid Media - WSJ+ to grow and optimize paid media programs in the US and international regions. The role demands a 5–7 year track record in direct response paid media, hands-on platform work, and cross-functional collaboration across marketing teams.

You will manage a $10M+ annual media budget, lead strategic campaigns across Meta, Google, DV360, LinkedIn, X, and Amazon, and report insights to drive subscriptions and growth.

Qualifications

• 5+ years experience in paid media with direct response campaigns.
• Strong ability to identify actionable insights from data.
• Experience developing and reporting on KPIs for business goals and campaigns.
• Hands-on with media platforms and optimization techniques.
• Bachelor's degree preferred or equivalent experience.

Responsibilities

• Create a strategic framework across paid media platforms (Meta, Google, DV360, LinkedIn, X, Amazon).
• Optimize media strategies to meet KPI goals and drive acquisition growth.
• Manage a $10M+ annual media budget to expand reach and subscriptions.
• Hands-on QA of campaign builds and targeting; monitor performance.
• Collaborate with Acquisition, Engagement & Retention, Brand, Audience, and Data Science teams.
• Provide regular performance updates and strategic recommendations to the Marketing team.
• Stay ahead of industry trends and platform updates to keep strategies ahead.

Skills

Paid media

Analytics

KPI reporting

Cross-functional collaboration

English communication

Education

Bachelor's degree in Marketing or Business

Tools

DV360

CM360

SA360

Google Ads

GA4

LinkedIn Ads

Meta Ads

Job description

Dow Jones is seeking an Associate Manager, Paid Media - WSJ+ to grow and optimize paid media programs in the US and international regions. The role demands a 5–7 year track record in direct response paid media, hands-on platform work, and cross-functional collaboration across marketing teams.

You will manage a $10M+ annual media budget, lead strategic campaigns across Meta, Google, DV360, LinkedIn, X, and Amazon, and report insights to drive subscriptions and growth.