Associate Manager, Paid Media, WSJ+

Dow Jones & Co.; New York (NY); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Healthcare benefits

Paid time off

Retirement plans

Education benefits

Wellness resources

Commuter transit program

Job summary

Dow Jones is seeking an Associate Manager, Paid Media - WSJ+ to grow and optimize paid media programs in the US and international regions. The role demands a 5–7 year track record in direct response paid media, hands-on platform work, and cross-functional collaboration across marketing teams.

You will manage a $10M+ annual media budget, lead strategic campaigns across Meta, Google, DV360, LinkedIn, X, and Amazon, and report insights to drive subscriptions and growth.

Qualifications

• 5+ years experience in paid media with direct response campaigns.
• Strong ability to identify actionable insights from data.
• Experience developing and reporting on KPIs for business goals and campaigns.
• Hands-on with media platforms and optimization techniques.
• Bachelor's degree preferred or equivalent experience.

Responsibilities

• Create a strategic framework across paid media platforms (Meta, Google, DV360, LinkedIn, X, Amazon).
• Optimize media strategies to meet KPI goals and drive acquisition growth.
• Manage a $10M+ annual media budget to expand reach and subscriptions.
• Hands-on QA of campaign builds and targeting; monitor performance.
• Collaborate with Acquisition, Engagement & Retention, Brand, Audience, and Data Science teams.
• Provide regular performance updates and strategic recommendations to the Marketing team.
• Stay ahead of industry trends and platform updates to keep strategies ahead.

Skills

Paid media

Analytics

KPI reporting

Cross-functional collaboration

English communication

Education

Bachelor's degree in Marketing or Business

Tools

DV360

CM360

SA360

Google Ads

GA4

LinkedIn Ads

Meta Ads

Job description

Dow Jones & Co.

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

Dow Jones, Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and\/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [e-mail]. Please put “Reasonable Accommodation in the subject line.

NYC - 1211 Ave of the Americas

Full time

Job_Req_55840

Job Description:

About the Team

Our global marketing team champions the voice of the customer and serves as ambassadors of the brand through exemplary direct marketing campaigns. We facilitate seamless collaboration across the company, acting as the bridge that connects various teams. In partnership with our product and sales teams, we drive business growth and add strategic value, uniting the business through a diverse array of initiatives. Our team strives to attract, engage, and retain subscribers through innovative strategies and campaigns. We are committed to exercise a voracious appetite to improve the ways we work and our creative output.

About the Role

Dow Jones is seeking an Associate Manager, Paid Media - WSJ+ in the US and international region who will be responsible for growing and optimizing paid media marketing programs aimed at driving acquisition growth for WSJ+. This role is highly collaborative and will work across the organization with multiple stakeholders to plan, develop, and execute growth strategies. The ideal candidate will have 5-7 years of experience with managing direct response paid media campaigns start to finish. The paid media team is data driven, collaborative, and open to all ideas in order to help achieve growth goals.

You will report to the Director, Paid Media and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement & Retention, Brand, Audience, and Data Science.

You will work on-site in our midtown Manhattan office 3 days each week.

You will:

• Create an effective strategic framework across paid media platforms including Meta, Google Search, DV360, LinkedIn, X, and Amazon.


• Optimize media strategies to improve performance and ensure the KPI goals are met.


• Manage a $10M+ annual media budget to increase audience reach, maximize acquisition volume and deliver on CPO goals.


• Be hands on in-platform - QA'ing campaign builds, optimizing targeting strategy, and monitoring performance.


• Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met - and remaining agile to respond to real-time performance.


• Find ways to use media, creative and content to deepen our relationship with our audiences, to drive subscriptions, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.


• Actively report, track and optimize performance of paid media campaigns. Make recommendations and provide updates to the Marketing Team.


• Stay ahead of industry trends, platform updates, and emerging technologies to keep our media strategies at the forefront.

You have:

• 5 years experience in paid media.


• Prove experience identifying meaningful, actionable insights within past successful paid media campaigns.


• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.


• In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360).


• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the organization to achieve success.


• Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.


• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment.


• A bachelor's degree in marketing or business administration is preferred, or equivalent experience.

Our Benefits:

• Comprehensive Healthcare Plans


• Paid Time Off


• Retirement Plans


• Comprehensive Insurance Plans


• Lifestyle Programs & Wellness Resources


• Education Benefits


• Family Care Benefits & Caregiving Support


• Commuter Transit Program


• Subscription Discounts


• Employee Referral Program


• Financial Health Programs


• Cybersecurity Protection

Learn more about all our US benefits

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and\/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put \"Reasonable Accommodation\" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Business Area:

Dow Jones - Marketing

Job Category:

Marketing & Product Management

Union Status:

Union role

Base Pay Range:

$80,000.00 - $100,000.00

We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

About_Us

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

Equal employment opportunity, including veterans and individuals with disabilities.

PI287571938