Paid Media Growth Lead (Full-Funnel)

Cursor; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Cursor is seeking a paid acquisition marketer to scale growth across Google Ads, LinkedIn, Meta, Reddit, YouTube, and emerging platforms. You will own full-funnel campaigns driving signups, pipeline, and revenue, with a strong emphasis on measurement and experimentation.

The role requires in-office presence in San Francisco or New York City and a track record of managing meaningful budgets, sophisticated attribution, and data-driven decision making.

Qualifications

• Proven ability to manage meaningful monthly budgets and scale spend efficiently.
• Deep expertise in Google Ads (Search, YouTube, Performance Max) and at least one major paid social platform.
• Strong understanding of funnel metrics: CAC, LTV, payback period, and conversion rates.
• Experience with analytics and attribution tools.
• Highly analytical mindset with comfort in spreadsheets, cohort analysis, and performance modeling.
• Ability to move fast, test often, and iterate based on data and user insight.
• Comfortable working cross-functionally in a high-ownership, fast-paced environment.
• Experience in B2B paid media.
• Willingness to go above and beyond—occasional late-night project or weekend ping for big opportunities.
• The ability to work in person from our San Francisco or New York City office.

Responsibilities

• Own and scale paid acquisition across channels including Google Ads, LinkedIn, Meta, Reddit, YouTube, and emerging developer-focused platforms
• Build and optimize full-funnel campaigns that drive qualified signups, pipeline, and revenue, not just clicks
• Develop channel strategy across search, paid social, retargeting, and experimentation budgets
• Test ad copy and creative angles tailored to technical audiences
• Partner closely with creative, content, and product marketing to ship high-performing ad concepts and landing page iterations
• Manage campaign structure, keyword strategy, audience segmentation, and bidding to improve CAC and payback
• Own measurement and attribution, with support from ops and engineering: tracking setup, conversion quality, offline conversion imports, and incrementality testing
• Analyze performance trends and communicate results clearly through dashboards, reporting, and weekly insights
• Run structured experiments to identify new growth levers (new audiences, formats, offers, onboarding flows)
• Collaborate with sales, lifecycle, and data teams to improve lead quality and conversion rates downstream
• Stay current on platform changes, AI-driven campaign formats, and new opportunities in the paid media ecosystem

Skills

Budget management

Google Ads

Paid social

Funnel metrics

Analytics tools

Cohort analysis

Performance modeling

A/B testing

Job description

Cursor is seeking a paid acquisition marketer to scale growth across Google Ads, LinkedIn, Meta, Reddit, YouTube, and emerging platforms. You will own full-funnel campaigns driving signups, pipeline, and revenue, with a strong emphasis on measurement and experimentation.

The role requires in-office presence in San Francisco or New York City and a track record of managing meaningful budgets, sophisticated attribution, and data-driven decision making.