Paid Media Coordinator

Aquent; New York (NY); On-site; USD 52,000 - 64,000; Full time

Job summary

Aquent, a partner to a leading global entertainment and streaming company, is seeking a proactive Coordinator to join a fast-paced CTV Paid Media team. You will help accelerate subscriber acquisition and retention through data-driven campaigns across major device platforms and ensure flawless execution.

The role emphasizes analytical thinking, strong organization, and collaboration with internal teams to deliver measurable signup growth and optimized performance in a dynamic media landscape.

Qualifications

• 1+ year of professional work experience or relevant internship in digital media marketing.
• Experience with direct response campaigns is valued.
• Proficiency in Excel, PowerPoint and Google Workspace for analysis and presentation.
• Ability to handle confidential information with discretion.

Responsibilities

• Support the CTV Paid Media team in campaign planning with device partner platforms to drive subscriber acquisition and retention.
• Ensure campaigns are properly set up with assets and tracking for full attribution and timely launches.
• Monitor partner performance daily and provide granular insights; hold partners accountable for KPIs.
• Manage budget reconciliation, adjust media plans, and distribute campaign performance reports with accuracy.
• Maintain comprehensive campaign documentation including media plans, insertion orders and contact lists.
• Collaborate with testing, programmatic paid media, strategy and creative teams for recommendations.
• Document meeting summaries and action items to keep the team informed.
• Conduct market research on trends in digital, streaming, and CTV to inform strategy.

Skills

Digital media marketing

Analytical thinking

Time management

Communication

Education

Bachelor's degree in Business Analytics Marketing Communications Advertising or equivalent

Tools

Excel

PowerPoint

Google Workspace

Google Analytics

Job description

As a partner to a leading global entertainment and streaming company, Aquent is seeking exceptional talent to join a dynamic team dedicated to driving the future of digital entertainment. This organization is at the forefront of delivering unparalleled content experiences to millions worldwide, with a mission to connect audiences through innovative streaming services. Your work here will directly contribute to expanding subscriber reach and optimizing performance across a cutting-edge media landscape, shaping how audiences discover and engage with their favorite content.

Are you a highly analytical and driven individual with a passion for paid media? We are searching for an enthusiastic Coordinator to join a high-impact Connected TV (CTV) Paid Media team, where you will play a pivotal role in accelerating subscriber acquisition and retention for a premier streaming service. This is an incredible opportunity to be at the forefront of an innovative and rapidly evolving media channel, directly contributing to the growth and success of a major player in the streaming industry. You will help drive measurable signup growth, not just general brand awareness, for a portfolio that includes some of the world’s most beloved entertainment.

What You'll Do

• Support the CTV Paid Media team in campaign planning with major device partner platforms (e.g., Amazon Fire TV, Roku, Samsung), focusing on efficient subscriber acquisition and retention.
• Ensure all paid media campaigns are meticulously set up with correct creative assets and tracking to enable full attribution, guaranteeing flawless execution and timely launches.
• Monitor and track partner performance of paid media campaigns daily, analyzing performance trends with granular insights and holding partners accountable for achieving key performance indicators (KPIs).
• Manage essential operational tasks including budget reconciliation, tracking media plan adjustments, and accurately distributing campaign performance reports with keen attention to detail.
• Maintain comprehensive documentation throughout the campaign lifecycle, including media plans, insertion orders, contact lists, and post-launch proof of placement decks.
• Collaborate cross-functionally with internal teams, such as testing, programmatic paid media, strategy, and creative design, to develop compelling campaign and creative recommendations.
• Document and distribute key meeting summaries, outlining action items and ensuring all team members are well-informed.
• Conduct market research to stay current with best practices and emerging trends in the digital, streaming, and CTV spaces, applying this knowledge to inform strategy.
• Compile and disseminate updates on partner capabilities and new offerings through vendor contact, assisting the CTV team in evaluating and implementing innovative ad products.

What You'll Bring

We are looking for a proactive, analytical, and highly organized individual ready to dive into the fast-paced world of performance marketing.

Must-Have Qualifications

• 1+ year of professional work experience or relevant internship experience, with a preference for digital media marketing internships.
• Some direct response campaign experience is highly valued.
• Proficiency in essential presentation and analysis tools, including Excel, PowerPoint, and Google Workspace.
• Demonstrated ability to manage confidential information with discretion.
• A highly analytical mindset, coupled with resourcefulness, critical thinking, and strong problem-solving skills.
• Ability to effectively take direction from multiple stakeholders, balance numerous projects simultaneously, prioritize tasks efficiently, and thrive in a fast-paced environment.
• Hardworking, proactive, eager to learn, and willing to tackle new challenges head-on.
• Well-organized with excellent relationship-building and time-management skills.
• A self-starter with a high degree of motivation, a positive demeanor, and excellent interpersonal and written communication skills.
• A Bachelor's degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience.

Nice-to-Have Qualifications

• Previous media agency internship experience.
• Experience with global or international media buying.
• An interest in sports content would be a plus, as this role may involve a focus on sports-related media.
• Familiarity with DSPs, Meta/paid social platforms, or Google Analytics is beneficial.