Digital Account Manager

Guided Search Partners; Timonium (MD); On-site; USD 60,000 - 80,000; Full time

Job summary

A digital media agency in Maryland is seeking a skilled Digital Account Manager to lead innovative campaigns for clients in the broadcasting and entertainment sectors. The ideal candidate will manage end-to-end digital campaigns and collaborate with various teams to ensure alignment on client goals. A Bachelor’s degree and 2–4 years of relevant experience are required. If you possess strong communication skills and a solid understanding of digital advertising, we encourage you to apply.

Qualifications

• 2–4 years of experience in digital account management, media planning, or advertising operations.
• Strong understanding of digital advertising products including video ads, display, and social campaigns.
• Experience with media ad servers, DSPs, and analytics tools.

Responsibilities

• Act as the point of contact for assigned advertising and brand clients.
• Manage end-to-end digital campaigns across various platforms.
• Collaborate with internal teams to ensure seamless execution of media buys.
• Monitor campaign performance using various analytics tools.
• Provide regular performance reports and optimization recommendations.

Skills

Digital advertising products

Client service mindset

Communication and presentation skills

A/B testing

Campaign optimization

Education

Bachelor's degree in Marketing, Communications, Media Studies, or related field

Tools

Google Analytics

Facebook Ads Manager

YouTube Studio

Google Ad Manager

Meta Ads

TikTok Ads

Job description

The ideal candidate has a solid understanding of the media landscape, audience behavior, and digital content monetization. You will work closely with commercial, editorial, and technical teams to deliver innovative campaigns that align with both client goals and our brand values.

Key Responsibilities:

• Act as the main point of contact for assigned advertising and brand clients, ensuring clear communication and alignment on campaign objectives.
• Manage end-to-end digital campaigns across display, video, social media, programmatic, OTT/CTV platforms, and branded content.
• Collaborate with internal creative, editorial, sales, and production teams to ensure seamless execution of digital sponsorships and media buys.
• Develop digital media plans based on audience insights and platform capabilities.
• Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, YouTube Studio, and ad server dashboards.
• Provide regular performance reports, insights, and optimization recommendations to clients and internal stakeholders.
• Upsell digital products and identify opportunities to increase client spend and campaign value.
• Stay up to date on digital media trends, advertising technology, and audience engagement strategies specific to the broadcasting industry.
• Ensure all campaigns adhere to broadcast regulations, digital standards, and brand guidelines.

Requirements:

• Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
• 2–4 years of experience in a digital account management, media planning, or advertising operations role—preferably in a media, broadcasting, or entertainment environment.
• Strong understanding of digital advertising products including video ads, display, native, branded content, and social campaigns.
• Experience working with media ad servers, DSPs, and analytics tools.
• Exceptional communication and presentation skills, with a strong client service mindset.
• Ability to work in a fast-paced, deadline-driven environment with multiple stakeholders.
• Familiarity with audience targeting, A/B testing, and campaign optimization best practices.

Preferred Qualifications:

• Experience with platforms like Google Ad Manager, YouTube Studio, Meta Ads, TikTok Ads, and broadcast OTT platforms.
• Knowledge of broadcast media sales and how digital fits into cross-platform campaigns.
• Experience working with entertainment brands, shows, or live event campaigns.
• Understanding of compliance and legal standards for advertising in media/broadcasting.