Senior Paid Advertising Strategist

Aquent; San Diego (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Aquent partners with a leading marketing agency to drive high-impact performance marketing strategies for marquee accounts. You will lead where others execute, applying deep channel expertise and strong analytics to unlock growth and measurable results.

You will influence client success, drive strategic decisions, and contribute to the evolution of digital advertising practices while mentoring junior teammates and championing innovation.

Qualifications

• 4-5 years of progressive digital marketing experience, with at least 3 years in an agency environment.
• Minimum 3-4 years of hands-on experience with paid advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat).
• Proficiency in campaign development and optimization processes including bid optimization and keyword research.
• Strong analytical skills and ability to translate data into insights and narratives.

Responsibilities

• Lead the development and execution of performance marketing strategies for high-value accounts.
• Conduct quality assurance to safeguard client revenue and prevent errors.
• Manage budget pacing and provide strategic budget adjustment recommendations.
• Demonstrate proficiency in multiple paid advertising channels (Google/Bing, Meta, TikTok, etc.).
• Identify strategic opportunities and mitigate risks across channels.
• Analyze campaign data and performance metrics to generate insights and recommendations.
• Develop and manage client testing roadmaps for experimentation and optimization.
• Apply attribution, incrementality, and measurement frameworks to campaigns.
• Maintain clear communication with clients and internal teams.
• Lead discussions on media buying, opportunities, and optimization plans.
• Elevate performance risks and intervene when needed.
• Mentor junior talent and contribute to team development.
• Leverage AI technologies to enhance workflows and outputs.

Skills

Digital marketing

Analytical skills

Communication skills

Project management

Strategic thinking

Tools

Google Analytics

Office Suite

Job description

Aquent is partnering with a leading marketing agency renowned for driving exceptional performance and innovation in the digital landscape. This agency is dedicated to delivering top-tier digital marketing solutions, helping partners achieve ambitious business goals through cutting-edge strategies and a commitment to excellence. Join a team that values strategic leadership, continuous learning, and a collaborative environment, making a tangible impact on the success of diverse and high-value accounts.

Are you ready to elevate your career and become a pivotal force in shaping performance marketing strategies for marquee accounts? We are seeking a dynamic and visionary professional to join our partner’s expert team. In this role, you won’t just execute campaigns; you’ll lead the charge, leveraging your deep channel expertise and advanced analytical prowess to unlock unprecedented growth and deliver measurable results. Your insights will directly influence client success, drive strategic decisions, and contribute to the evolution of digital advertising practices. This is an opportunity to make a significant impact, mentor emerging talent and champion innovation within a forward-thinking organization.

What You’ll Do:

• Lead the development and execution of performance marketing strategies for high-value accounts, ensuring alignment with and achievement of all client objectives.
• Conduct meticulous quality assurance to safeguard against errors and protect client revenue.
• Expertly manage budget pacing and provide strategic recommendations for budget adjustments.
• Demonstrate advanced proficiency in at least two major paid advertising channels (e.g., Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, Snapchat).
• Proactively identify and recommend strategic opportunities and mitigate risks across assigned channels, anticipating client needs.
• Analyze comprehensive campaign data and client-specific performance metrics to generate actionable insights and strategic recommendations.
• Develop and manage client testing roadmaps, overseeing project next steps to ensure a consistent cadence of experimentation and optimization.
• Apply advanced technical knowledge in attribution, incrementality, contribution analysis, measurement frameworks, and channel-specific best practices.
• Maintain clear, consistent, and high-quality communication with both clients and internal teams.
• Lead strategic discussions on media buying, performance opportunities, and optimization plans.
• Proactively identify and elevate performance risks, distinguishing between normal fluctuations and critical issues requiring intervention.
• Serve as a key strategic leader, influencing departmental and account team direction and decision-making.
• Support new business appraisals for paid advertising initiatives.
• Mentor and develop junior talent through coaching, knowledge-sharing, and active participation in team development activities.
• Leverage AI technologies to enhance workflows, optimize outputs, and drive business efficiency.

Required Qualifications:

• 4-5 years of progressive digital marketing experience, with at least 3 years in an agency environment.
• Minimum 3-4 years of hands-on experience with at least two of the following paid advertising channels: Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks.
• Demonstrated experience in campaign development and optimization processes, including bid optimization, keyword research, ad copy development, and comprehensive campaign strategy.
• Proficiency in Google/Microsoft Office Suite(s).
• Proficiency in Google Analytics.
• Expert knowledge of funnel marketing and the strategic role of paid media within the marketing funnel.
• Strong analytical skills with the ability to translate complex marketing data into meaningful insights and compelling narratives.
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities.
• Self-motivated, results-oriented individual with a strong desire to succeed.
• Excellent interpersonal skills and a confident approach to client-facing presentations and communication.
• Strong work ethic, quick learner, and capable of independent study.
• A genuine interest in building a long-term career with a growing company.
• Highly dependable, proactive, energetic, and positive attitude with excellent organizational and time-management skills.