Product Marketing Manager

Aquent; Glendale (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Aquent is partnering with a leading entertainment and technology company to drive strategic product marketing for premier streaming platforms. As a Product Marketing Manager, you will shape go-to-market plans, craft messaging, define audience definitions, and drive engagement and retention across all touchpoints.

You will lead cross-functional initiatives with Product Management, Design, Marketing Strategy, and Insights, translating objectives into actionable briefs and measuring success with

Qualifications

• 4+ years in B2C product marketing, product management, business strategy or marketing strategy with deep customer insight.
• Able to lead complex conversations with diverse audiences and senior leadership.
• Independent and organized in fast-paced environments with a can-do attitude.
• Strong analytical skills to read data, run experiments, and present findings.
• Excellent business acumen with ability to prioritize based on impact.
• Ability to translate subscriber insights into compelling value propositions and headlines.
• Strong cross-functional collaboration to align product, marketing, brand, and studios.
• Proven ability to manage interdependent, complex projects with minimal oversight.
• Bachelor's degree or equivalent work experience.

Responsibilities

• Lead conversations with Product Management, Product Design, Marketing Strategy and Insights to champion feature rollouts.
• Oversee subscriber journeys and content experiences, acting as the voice of the consumer.
• Translate business objectives into actionable campaign strategy briefs with KPIs.
• Collaborate with brand, studio, synergy and partner marketing to align priorities for streaming offerings.
• Partner with engagement and lifecycle marketing to ensure consistent copy, IP and product UI across touchpoints.
• Support the product marketing manager in building and evolving the Subscriber Experience roadmap.
• Manage multiple projects with deadlines and prioritized tasks.
• Turn complex product details into clear customer benefits and value propositions.
• Drive gaming, streaming and identity initiatives with opportunities to support projects.
• Identify risks, resolve issues, and anticipate next steps with minimal oversight.

Skills

B2C product marketing

Product management

Go-to-market strategy

Audience insights

Presentation skills

Cross-functional collaboration

Analytical thinking

Project management

Strategic thinking

Business acumen

Problem solving

Education

Bachelor's degree or equivalent

Job description

Aquent is partnering with a leading entertainment and technology company that is at the forefront of shaping how millions experience digital content. Our client is dedicated to delivering unparalleled streaming experiences, continuously innovating to engage and retain a vast global audience. Join a team that thrives on creativity, strategic thinking, and a passion for connecting consumers with their favorite entertainment.

Are you a strategic and analytical product marketer with a passion for the streaming and entertainment landscape? This is an exciting opportunity to step into a pivotal role as a Product Marketing Manager, where you will directly influence the success of our client's premier streaming platforms. You will be instrumental in crafting innovative product marketing strategies for our clients streaming services, bringing these visions to life across all touchpoints and driving significant subscriber engagement and retention. Your work will directly impact how our audience discovers, experiences, and connects with our content, making a tangible difference in a rapidly evolving market.

What You’ll Do

• Lead critical conversations with Product Management, Product Design, Marketing Strategy, Consumer Insights, and other cross‑functional stakeholders to champion product feature rollouts and enhanced content experience launches.
• Oversee subscriber journeys and flows across various product experiences, consistently serving as the "voice of the consumer".
• Develop strategic business objectives and translate them into clear, actionable campaign strategy briefs, including key messages, target audience definitions, and core data KPIs.
• Collaborate with external and adjacent teams across our broader organization, including brand, studio, synergy, and partner marketing, to align with company‑wide priorities impacting our integrated streaming offerings.
• Partner with engagement and lifecycle marketing teams to ensure consistency in copy, intellectual property (IP), and product UI across consumer retention and growth touchpoints.
• Support the Manager, Product Marketing in the build‑out, maintenance, and evolution of the Subscriber Experience and tech infrastructure product roadmap and initiatives.
• Manage multiple projects simultaneously, meeting deadlines with meticulous attention to detail and effective task prioritization.
• Synthesize complex technical aspects of products into effective, digestible customer benefits and compelling value propositions.
• Drive gaming, streaming, and identity‑related initiatives, with opportunities to support gaming projects as needed.
• Proactively identify risks, resolve operational issues, and anticipate next steps with minimal oversight.

Must‑Have Qualifications

• 4+ years of demonstrated experience in B2C product marketing, product management, business strategy, management consulting, or marketing strategy, with deep customer insight and go‑to‑market expertise.
• Exceptional presentation skills with extensive experience persuasively leading complex conversations and discussions with diverse audiences, from peers to senior leadership.
• An independent, organized thinker who thrives in fast‑paced environments and can quickly pivot between strategies with a "can‑do" attitude.
• Excellent analytical skills, including the ability to read and analyze data, set up experiments, prepare and interpret reports for leadership, and communicate actionable results, findings, and recommendations.
• Strong business acumen and the ability to prioritize and make trade‑offs based on impact.
• A powerful combination of analytical and creative abilities, capable of diving into subscriber data to infer customer insights and crafting compelling headlines to deliver magical experiences.
• A natural connector of teams, adept at working cross‑functionally to achieve goals and identifying new ways for teams to partner and enhance the subscriber experience.
• A complex problem solver comfortable navigating ambiguity and suggesting innovative solutions.
• Proven ability to manage interdependent, complex projects and keep various work streams on track with minimal oversight or guidance, knowing when to elevate key information to managers and leaders.
• Bachelor's degree or equivalent relevant work experience.

Nice‑to‑Have Qualifications

• MBA preferred.
• Experience within a large organization. Even better within entertainment, gaming, or streaming.
• Prior experience in a studio environment.