Paid media Specialist

Milestone Technologies, Inc.; New York (NY); Remote; USD 85,000 - 120,000; Full time

Job summary

Milestone Technologies, Inc. is seeking a Senior Paid Social Specialist to support paid social strategy and execution for Disney+ and Hulu in a fast-paced, collaborative environment.

You will manage large-scale, performance-driven campaigns across major social platforms, partnering with internal teams, agencies, and platform partners to optimize subscriber acquisition. The role emphasizes a strong understanding of paid social, direct-response marketing, testing, and optimization, with a growth

Qualifications

• 3+ years of paid social advertising or performance marketing experience, preferably at scale.
• Hands-on knowledge of major paid social platforms (Meta, TikTok, Snapchat) and emerging platforms.
• Experience planning, executing, and analyzing direct-response campaigns.
• Experience managing meaningful paid media budgets and optimizing based on data.
• Strong analytical skills and ability to translate insights into action.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Support planning, execution, optimization, and reporting of paid social campaigns to drive subscriber acquisition.
• Manage campaigns across Meta, TikTok, Snapchat, Reddit, and emerging platforms.
• Collaborate with internal teams, agencies, and platform partners to ensure accurate launches and optimization.
• Monitor performance and identify opportunities to improve efficiency, audience strategy, and creative effectiveness.
• Contribute to best practices, testing roadmap, and measurement initiatives for Disney+ and Hulu accounts.
• Translate test results into actionable recommendations with analytics partners.
• Evaluate new platform betas and advertising products for potential use.
• Stay current on social media trends and growth opportunities for subscriber acquisition.
• Develop campaign analyses and strategic recommendations for internal stakeholders and partners.
• Work with Creative, Analytics, Product Marketing, and Media Strategy teams to support campaigns.
• Maintain strong relationships with stakeholders and partners while juggling multiple campaigns.

Skills

Paid social platforms

Direct-response marketing

Analytics & optimization

Testing & experimentation

Cross-functional collaboration

Tools

Smartly

Airtable

Job description

We are seeking a Sr. Paid Social Specialist to support paid social strategy and execution

across Disney+ and Hulu. This role will help manage large-scale, performance-driven

campaigns across major social platforms and work closely with internal teams, agency partners, and platform partners to drive subscriber acquisition.

The ideal candidate has a strong understanding of the paid social landscape and

direct-response marketing, with a passion for testing, optimization, and identifying new

opportunities to improve campaign performance. The successful candidate will bring a highly analytical, creative, collaborative, and flexible growth mindset to the role.

Responsibilities

• Support the planning, execution, optimization, and reporting of paid social campaigns across Disney+ and Hulu, with a focus on driving subscriber acquisition and achieving performance goals.


• Meta, TikTok, Snapchat, Reddit, and emerging social platforms.


• Partner closely with internal teams and agency partners to ensure campaigns are launched accurately, optimized effectively, and aligned with broader acquisition strategies and business priorities.


• Monitor campaign performance and identify opportunities to improve efficiency, scale, audience strategy, creative performance, and overall campaign effectiveness.


• Support the development, documentation, and implementation of paid social best practices across Disney+ and Hulu accounts.


• Contribute to the team's testing and experimentation roadmap, including campaign optimization tests, audience strategies, creative testing, bidding approaches, attribution and measurement initiatives, and new platform products.


• Partner with Analytics and Measurement teams to evaluate test results and campaign performance and help translate findings into actionable recommendations.


• Identify and evaluate new platform betas, advertising products, targeting capabilities, and emerging opportunities with social platform partners.


• Stay current on social and digital media trends and proactively identify opportunities that could benefit Disney+ and Hulu subscriber acquisition.


• Develop campaign analyses, test readouts, and strategic recommendations and communicate findings clearly to internal stakeholders, agency teams, and platform partners.


• Collaborate cross-functionally with teams including Creative, Analytics, Product Marketing, Media Strategy, and other partners to support campaign development and execution.


• Build and maintain strong working relationships with internal stakeholders, agency partners, and external platform teams.


• Effectively manage multiple campaigns, tests, projects, and priorities simultaneously while maintaining strong attention to detail.

Basic Qualifications

• 3+ years of paid social advertising, performance marketing, digital media, or related experience, preferably supporting large-scale, direct-response campaigns.


• Strong hands-on knowledge of major paid social platforms, including Meta, TikTok, Snapchat, and emerging social platforms.


• Experience planning, executing, optimizing, and analyzing direct-response/performance marketing campaigns.


• Experience managing meaningful paid media budgets and making campaign optimization decisions based on performance data.


• Experience with testing and experimentation, including areas such as audience testing, creative testing, campaign structure, bidding and optimization strategies, attribution, conversion lift, or other measurement methodologies.


• Strong analytical skills with the ability to interpret campaign data, identify trends, and translate findings into actionable insights and recommendations.


• Strong understanding of the digital marketing funnel and the role paid social plays within broader acquisition and performance marketing strategies.


• Experience working with agency partners and/or cross-functional internal teams.


• Excellent written and verbal communication skills with the ability to clearly communicate campaign performance, learnings, and recommendations.


• Strong organizational and project-management skills with the ability to manage multiple campaigns and priorities in a fast-paced environment.


• Experience with third-party campaign management or optimization platforms such as Smartly, Airtable or similar tools.


• Curious and passionate about social media, performance marketing, emerging technology, and finding new opportunities to drive growth.


• Collaborative, adaptable, detail-oriented, and eager to learn in a fast-paced


• Strong interest in the entertainment and streaming industry.

Preferred Qualifications

• Experience within streaming, subscription, entertainment, e-commerce, or another direct-to-consumer business.


• Experience working across multiple brands, products, or lines of business.


• Familiarity with advanced measurement methodologies such as conversion lift, incrementality testing, attribution testing, or marketing mix modeling.


• Experience working directly with social platform partners on new products, betas, or testing opportunities.


• Experience working within a large, cross-functional or matrixed organization.


• Global or multi-market media experience.