CTV Paid Media Coordinator

Software Resources, Inc.; New York (NY); Hybrid; USD 34.000 - 39.000; Teilzeit

Benefits dieser Stelle

Medical, dental, vision coverage

401(k) with company match

Short-term disability

Life insurance with AD&D

Zusammenfassung

SRI Resources is seeking a CTV Paid Media Coordinator in New York City for a 12+ month contract. This hybrid role is on-site 2–3 days per week with remote work the remainder of the time.

The ideal candidate has a strong paid media background and experience across CTV, programmatic, paid social, or display. You will support planning, execution, and optimization of subscriber acquisition campaigns and collaborate with media partners and internal teams.

Qualifikationen

• 1+ year of professional work experience or internship.
• Ideal candidate will have some experience with direct response campaigns.
• Proficiency in basic presentation and analysis tools (Excel, PowerPoint, Google Suite).
• Ability to manage confidential information.
• Highly analytical mindset and problem solving skills.
• Ability to manage multiple projects in a fast-paced environment.
• Well organized with time-management skills.
• Strong written and verbal communication skills.

Aufgaben

• Support the Domestic CTV Paid Media team in campaign planning with several major device partner platforms (Amazon Fire TV, Roku, Samsung, etc).
• Ensure all campaigns are set up with proper creative assets and tracking for attribution and launch with flawless execution with no delays.
• Track partner performance of paid media campaigns daily, reporting on performance trends and holding partners accountable for KPIs.
• Own tasks including budget management and reconciliation, tracking media plan changes, and sharing campaign reports accurately.
• Maintain media plan documentation, insertion orders, contact lists, post-launch proof of placement decks, etc.
• Collaborate with internal cross-functional teams to build campaign and creative recommendations.
• Document and distribute key meeting recaps, action items, and keep all team members informed.
• Conduct market research to stay up-to-date with best practices in digital, streaming and CTV spaces.
• Provide updates on partner capabilities and offerings to support evaluating new ad products.

Kenntnisse

Paid media

CTV advertising

Programmatic

Paid social

Display advertising

Ausbildung

Bachelor's degree

Tools

DSPs

Meta / Paid Social

Google Analytics

Excel

Jobbeschreibung

SRI Resources has an immediate job opportunity for CTV Paid Media Coordinators with a major corporation in New York City. 2-3 days per week on-site, remainder Remote.

12+ month contract

Pay Rate: $25 - $28/hr DOE

Ideal candidate:

• Strong paid media background.
• Experience can come from CTV, programmatic, paid social, display, or adjacent digital media channels.
• Able to independently plan and execute campaigns.
• Comfortable communicating directly with media/device partners.
• Capable of helping drive strategy rather than only providing operational support.
• Traditional linear/broadcast TV experience by itself is not the strongest fit. Digital/programmatic paid media experience is more relevant.
• Sports knowledge or interest would be beneficial because the role is likely to have a larger sports TV focus.
• Familiarity with DSPs, Meta/paid social platforms, Google Analytics, Excel, or similar media tools is helpful, but there is no single mandatory platform.

Description

The Growth Marketing team is tasked with driving new subscriber acquisition & driving our Streaming's profitability business objectives for Streaming and The Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns.

What You Will Do

We are looking for an excited and driven Coordinator to join and support the CTV Paid Media team. The ideal candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

This person will play a critical role in assisting and supporting the planning and execution of our over-the-top/connected TV (OTT/CTV) paid media campaigns across our device partner platforms (Roku, Amazon Fire TV, Samsung, LG, Vizio, GoogleTV, etc.). This is a great opportunity for someone who is passionate about paid media and who wants to be at the forefront of a developing, innovative media channel. The person in this role will have the opportunity to collaborate with the CTV Paid Media Specialists and Manager on various projects that support the growth and scale of the streaming business.

Responsibilities:

• Support the Domestic CTV Paid Media team in campaign planning with several major device partner platforms (Amazon Fire TV, Roku, Samsung, etc), gaining hands-on experience driving efficient subscriber acquisition and retention
• Ensure all campaigns are set up with proper creative assets and tracking to enable full campaign attribution and launch with flawless execution with no delays
• Track partner performance of paid media campaigns daily, reporting on performance trends using granular insights and holding partners accountable for achieving KPIs
• Own various essential tasks including budget management and reconciliation, tracking media plan changes, and sharing out campaign reports accurately and with attention to detail
• Maintain media plan documentation, insertion orders, contact lists, post-launch proof of placement decks, etc. from the beginning through the end of the campaign lifecycle
• Collaborate with internal cross-functional teams like testing, programmatic paid media, strategy and creative design to build campaign and creative recommendations
• Document and distribute key meeting recaps, outlining action items and keeping all team members informed
• Conduct market research to stay up-to-date with best practices and emerging trends in digital, streaming and CTV spaces and apply knowledge accordingly
• Responsible for compiling updates on partner capabilities and offerings through vendor contact and disseminating to the rest of the team, supporting CTV team in evaluating new, innovative ad products

Basic Qualifications:

• 1+ year of professional work experience or internship; Digital Media Marketing internship experience preferred
• Ideal candidate will have some experience with direct response campaigns
• Proficiency in basic presentation and analysis tools (Excel, Powerpoint, Google suite)
• Ability to manage confidential information
• Highly analytical mindset, resourceful with critical thinking and problem-solving skills
• Ability to take direction from multiple partners, balance numerous projects simultaneously, prioritize tasks and optimally work in a fast-paced environment
• Hardworking, proactive, eager to learn and willing to tackle new challenges
• Well organized, with positive relationship-building and time-management skills
• Self-starter, highly motivated, positive demeanor with excellent interpersonal and written communication skills
• Sense of humor and desire to have fun!

Preferred Qualifications:

• Media agency internship experience
• Global/international media buying experience

Basic Education:

• Bachelor's degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience

About SRI Resources

SRI Resources, founded more than 3 decades ago, is a trusted staffing partner specializing in Technology (IT, Creative, & Marketing), Finance, & Accounting placements. We work with companies nationwide that need skilled professionals and connect them with candidates like you looking for the right opportunity. We are always looking for professionals at all experience levels and in various specialties to meet our clients' hiring needs. As a member of our team, you will have access to benefits including medical, dental, and vision coverage, a 401(k) with company match, short-term disability, life insurance with AD&D.

• medical, dental, and vision coverage, a 401(k) with company match, short-term disability, life insurance with AD&D.