Paid Media Specialist

Kelly Mitchell; New York (NY); Hybrid; USD 33,000 - 48,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Insurance

Employee-Owned Profit Sharing (ESOP)

401K offered

Job summary

KellyMitchell is seeking a Paid Media Specialist for a 5-month contract in a hybrid setup based in Burbank, CA or New York, NY. The role focuses on large-scale, performance-driven paid media campaigns across major streaming platforms to drive subscriber acquisition and efficiency.

Hybrid schedule requires 4 days onsite and 1 day remote per week. The ideal candidate has hands-on experience with DSPs, direct-response advertising, campaign optimization, and performance reporting, and excels in

Qualifications

• 2+ years of hands-on paid media advertising experience.
• Experience managing campaigns within DSPs and platforms such as Amazon Ads, DV360, Yahoo, or Campaign Manager 360.
• Direct-response marketing experience focused on acquisition and conversions.
• Strong Excel skills for tracking, reporting, and analysis.
• Experience monitoring KPIs, budgets, targeting, and ROAS.
• Experience trafficking, implementing, QA, and launch coordination for campaigns.
• Ability to translate data into actionable optimization recommendations.

Responsibilities

• Support planning, execution, and optimization of paid media campaigns for subscriber acquisition and conversion.
• Manage campaign implementation and performance across DSPs and platforms.
• Monitor KPIs and optimize budgets, targeting, and creative strategies for efficiency.
• Coordinate with agencies, vendors, and stakeholders for setup, QA, and launches.
• Analyze data, maintain Excel-based reports, and identify performance improvements.
• Develop audience targeting strategies including retargeting and lookalikes.
• Assist with creative, messaging, and landing page experiments aligned with business goals.

Skills

Paid media advertising

DSP platforms

Direct-response marketing

Campaign optimization

Excel reporting

Budget management

Analytics

Tools

Amazon Ads

DV360

Yahoo Advertising

Campaign Manager 360

Airtable

Job description

Job Summary

Our client, a leading entertainment and streaming media company, is seeking a Paid Media Specialist to join their team! This is a 5-month contract opportunity based in Burbank, CA, or New York, NY, with a hybrid schedule requiring 4 days onsite and 1 day remote per week. This role will support large-scale, performance-driven paid media campaigns focused on subscriber acquisition, conversion, and marketing efficiency across major streaming platforms. The ideal candidate brings hands-on experience with demand-side platforms (DSPs), direct-response advertising, campaign optimization, and performance reporting, along with a strong analytical mindset and the ability to collaborate with internal teams, external agencies, and advertising partners.

Core Responsibilities

• Support the planning, execution, and optimization of paid media campaigns focused on subscriber acquisition and conversion
• Manage campaign implementation and ongoing performance across DSPs and advertising platforms, including Amazon Ads, Google DV360, Yahoo, and Campaign Manager 360
• Monitor campaign performance, track KPIs, and optimize budgets, targeting, and creative strategies to improve marketing efficiency and return on ad spend
• Coordinate with external agencies, vendors, and internal stakeholders to ensure accurate campaign setup, implementation, QA, and timely launches
• Analyze campaign data, maintain Excel-based reporting and tracking, and identify actionable performance improvements
• Develop and test audience targeting strategies, including retargeting, lookalike audiences, and custom segments
• Support creative, messaging, and landing page experimentation while aligning campaign recommendations with business objectives

Required Skills/Experience (Must-Haves)

• 2+ years of hands-on paid media advertising experience, including campaign execution and optimization
• Experience managing campaigns within DSPs and digital advertising platforms such as Amazon Ads, DV360, Yahoo, or Campaign Manager 360
• Direct-response marketing experience with a focus on acquisition, conversions, and measurable campaign performance
• Strong Microsoft Excel skills for campaign tracking, reporting, implementation management, and performance analysis
• Experience monitoring and optimizing paid media KPIs, budgets, targeting, and return on advertising spend
• Experience supporting campaign trafficking, implementation, quality assurance, and launch coordination
• Ability to analyze campaign performance data and translate findings into actionable optimization recommendations

Preferred Skills/Experience (Nice-to-Haves)

• Previous experience within the entertainment, media, or digital advertising industry
• Experience supporting subscription-based streaming services or subscriber acquisition campaigns
• Familiarity with Airtable for campaign management, tracking, or cross-functional workflows
• Exposure to emerging advertising channels, including digital audio and programmatic connected TV (pCTV)
• Experience working with external media agencies and advertising platform partners
• Familiarity with paid social audience strategies, including retargeting, lookalike audiences, and custom audience development

Key Competencies & Behaviors

• Strong analytical thinking and data-driven decision-making
• Excellent communication and cross-functional collaboration skills
• Ability to manage multiple priorities in a fast-paced, evolving environment
• Detail-oriented approach to campaign execution, tracking, and quality assurance
• Proactive, adaptable mindset with a focus on continuous testing and optimization

Work Environment

Location: Burbank, CA, or New York, NY

Schedule: Hybrid, 4 days onsite and 1 day remote per week

Employment Type

Contract

Contract Duration

Approximately 5 months

Compensation & Benefits

• Pay Range: The approximate pay range for this position is between $24.00 and $35.00 per hour. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums.
• Medical, Dental, & Vision Insurance Plans
• Employee-Owned Profit Sharing (ESOP)
• 401K offered

About KellyMitchell

At KellyMitchell, our culture is world class. We’re movers and shakers! We don’t mind a bit of friendly competition, and we reward hard work with unlimited potential for growth. This is an exciting opportunity to join a company known for innovative solutions and unsurpassed customer service. We're passionate about helping companies solve their biggest IT staffing & project solutions challenges. As an employee-owned, women-led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment's notice.

Marketing Disclosure

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