Paid Media & Analytics Strategy Lead

Alliance Franchise Brands LLC; Plymouth Charter Township (MI); Híbrido; USD 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work schedule

Descripción de la vacante

Alliance Franchise Brands LLC seeks a Paid Media & Marketing Analytics Strategist in Plymouth, MI. You will lead national paid media programs, govern analytics platforms, and partner with marketing and BI teams to optimize investments and improve lead generation.

Requirements include a 5+ year track record in paid media and analytics, a relevant Bachelor's degree, and strong communication and cross-functional collaboration skills. Hybrid work is offered.

Formación

• Bachelor's degree in Marketing, Business, Analytics or related field.
• 5+ years in paid media, digital marketing, analytics, or operations.
• Strong understanding of paid search, paid social, programmatic and attribution.

Responsabilidades

• Lead national paid media programs across five brands.
• Manage relationships with three agency partners and optimize performance.
• Monitor budgets, pacing, and key KPIs across channels.
• Implement and govern marketing analytics platforms and dashboards.
• Provide strategic, data-driven recommendations to improve ROIs.
• Collaborate with BI and marketing teams to enhance reporting.

Conocimientos

Analytical thinking

Communication

Relationship management

Interpersonal skills

Educación

Bachelor's degree in Marketing, Business Administration, Analytics, or related field

Herramientas

Google Analytics 4

Google Ads

Meta Ads Manager

Power BI

Microsoft Fabric

T-SQL

Descripción del empleo

Alliance Franchise Brands LLC seeks a Paid Media & Marketing Analytics Strategist in Plymouth, MI. You will lead national paid media programs, govern analytics platforms, and partner with marketing and BI teams to optimize investments and improve lead generation.

Requirements include a 5+ year track record in paid media and analytics, a relevant Bachelor's degree, and strong communication and cross-functional collaboration skills. Hybrid work is offered.