Paid Media Strategy Lead for Growth

Polaris Industries; Plymouth (MN); Hybrid; USD 69,000 - 91,000; Full time

Benefits offered by this job

Competitive compensation

Profit-sharing plan

Employee stock ownership plan

401(k) with match

Health, dental, and vision insurance

Wellness programs

Paid time off

Gym & personal training reimbursement

Life insurance and disability

Volunteer time off through Polaris giv

Career development opportunities

Job summary

Polaris Inc. in Minnesota seeks a Senior Associate Marketing Manager, Paid Media to lead multichannel media strategies (paid search, display, social, programmatic video, email, SMS, direct mail) and translate business objectives into integrated media recommendations.

You will manage agency partnerships and own measurement across campaigns. You’ll optimize investments, present findings to leadership, and drive retail performance and customer engagement through data-driven activation.

Qualifications

• Four-year marketing or related degree required.
• At least five years in media strategy or digital marketing.
• Experience with Google and Meta preferred.
• Experience implementing paid search, display, social, and video campaigns.
• Experience with personalized, data-driven content for diverse audiences.
• Familiarity with ad tech like DMPs/SSPs/DSPs and pixels.

Responsibilities

• Lead development and execution of integrated media strategies.
• Oversee day-to-day campaign execution across platforms and optimize with agencies.
• Lead cross-channel reporting and derive strategic insights.
• Present findings to leadership to improve channel performance.
• Design campaign measurement plans to boost engagement and KPIs.
• Coordinate with agency and internal teams on setup, testing, and tags.
• Ensure investments are executed accurately and measured against objectives.
• Monitor trends and opportunities to strengthen media performance.

Skills

Data & Analytical Literacy

Collaboration

Technical / Functional Expertise

Education

Four-year degree in marketing, business, or a related field

Tools

Google Ads

Meta Ads

Customer data platforms

Demand-side platforms

Data management platforms

Supply-side platforms

Pixels

Ad servers

Third-party data

Job description

Polaris Inc. in Minnesota seeks a Senior Associate Marketing Manager, Paid Media to lead multichannel media strategies (paid search, display, social, programmatic video, email, SMS, direct mail) and translate business objectives into integrated media recommendations.

You will manage agency partnerships and own measurement across campaigns. You’ll optimize investments, present findings to leadership, and drive retail performance and customer engagement through data-driven activation.