Senior Paid Media & Analytics Analyst

Driven Brands Inc.; United States; On-site; USD 59,000 - 106,000; Full time

Benefits offered by this job

Paid time off and holiday pay

myFlexPay early wage access

Job summary

Driven Brands, North America’s largest automotive services company, seeks a Media Analyst to measure media performance across our brands. You will partner with Analytics, CRM, and agency teams to ensure accurate measurements, actionable insights, and consistent best practices across campaigns.

The ideal candidate is highly analytical, detail‑oriented, and proficient with digital media measurement, attribution, and data platforms.

Qualifications

• 4+ years in paid media or digital marketing.
• Strong understanding of paid media channels including Search, Social, Programmatic, Video, and Traditional media.
• Experience with GTM, tagging frameworks, and digital measurement implementation.
• Knowledge of attribution, conversion tracking pixels, UTM governance, and measurement best practices.
• Experience working with agency partners and cross-functional stakeholders.
• Strong analytical, organizational, and problem-solving skills.
• Advanced Excel and large datasets.

Responsibilities

• Analyze media, audience, and channel performance to identify trends, opportunities, and risks.
• Support development of recurring and ad‑hoc reporting, business reviews, and performance narratives.
• Translate performance data into clear, actionable insights and recommendations.
• Partner with Analytics to support KPI development, reporting methodologies, measurement frameworks, and test‑and‑learn initiatives.
• Investigate performance changes and help answer critical business questions around what happened and why.
• Maintain reporting standards, documentation, and operational processes that support accurate media measurement and benchmarking.

Skills

Paid media analysis

Data visualization

Advanced Excel

Communication

Cross-functional collaboration

Problem solving

Tools

Google Tag Manager

GA4

Looker Studio

Tableau

Power BI

Job description

Driven Brands, North America’s largest automotive services company, seeks a Media Analyst to measure media performance across our brands. You will partner with Analytics, CRM, and agency teams to ensure accurate measurements, actionable insights, and consistent best practices across campaigns.

The ideal candidate is highly analytical, detail‑oriented, and proficient with digital media measurement, attribution, and data platforms.