Hybrid Paid Media Analytics Lead

Learning Care Group; Novi (MI); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Health and welfare benefits

401(k) retirement plan with company-mâ

Education assistance including tuition

Childcare discount for employees

Flexible PTO

Job summary

Learning Care Group is seeking a Paid Media Analyst to own the analytics layer supporting annual paid media investments across its brand portfolio. You will ensure agency-reported results are independently validated and tied to family journey outcomes, building confidence in performance insights.

You will develop dashboards in Power BI, manage data marts, monitor channel performance, run incrementality and marketing mix analyses, and partner with marketing leaders to define KPIs and optimization

Qualifications

• Bachelor's degree in marketing, business analytics, statistics, or related field required.

Responsibilities

• Own paid media performance reporting across Google Ads, Meta, programmatic display, video, and offline channels.
• Build and maintain the paid media data mart, integrating agency data with independent measurement.
• Design, build, and maintain dashboards in Power BI for marketing teams and executives.
• Monitor weekly/monthly channel performance, identify trends, and flag issues and opportunities.
• Design and execute geo-holdout, incrementality, and marketing mix modeling analyses.
• Provide independent validation of agency-reported cost-per-registration and cost-per-enrollment claims.
• Establish measurement standards for paid media including UTM taxonomy, view-through window rules, and cross-brand attribution.
• Serve as analytics partner to Sr Director and marketing agencies on KPIs, measurement standards, and reviews.
• Support new channel evaluations with test design, measurement, and readout.
• Translate paid media performance into recommendations for channel mix optimization.
• Present complex analyses as clear, action-oriented stories for decision-making.

Skills

Analytical thinking

Communication

Time management

Education

Bachelor's degree in marketing, business analytics, statistics, or related field

Tools

Google Ads

Meta Ads Manager

Search Ads 360

DV360

SQL

PowerBI

Tableau

Job description

Learning Care Group is seeking a Paid Media Analyst to own the analytics layer supporting annual paid media investments across its brand portfolio. You will ensure agency-reported results are independently validated and tied to family journey outcomes, building confidence in performance insights.

You will develop dashboards in Power BI, manage data marts, monitor channel performance, run incrementality and marketing mix analyses, and partner with marketing leaders to define KPIs and optimization