Franchise Brand Paid Media & Analytics Lead

Alliance Franchise Brands LLC; Plymouth (MI); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Alliance Franchise Brands LLC seeks a Paid Media & Marketing Analytics Strategist to lead national paid media programs across its five franchise brands and drive analytics-driven optimization. You will manage agency partnerships, oversee reporting frameworks, and govern analytics platforms to improve lead generation and ROI.

Working with Brand Marketing, Digital Marketing, and BI teams, you will implement measurement standards, optimize investments, and deliver actionable insights to franchise

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field.
• 5+ years in paid media, digital marketing, marketing analytics, or marketing operations.
• Experience managing agency relationships and performance-based programs.
• Strong understanding of paid search, paid social, programmatic advertising, attribution and conversion tracking.
• Experience with GA4, Google Ads, Meta Ads Manager; dashboarding and marketing tech ecosystems.

Responsibilities

• Lead national paid media programs across five franchise brands.
• Manage relationships with three national paid media agency partners.
• Monitor budgets, pacing, lead generation performance, and KPIs across channels.
• Develop marketing analytics reporting and dashboards.
• Collaborate with Brand Marketing, Digital Marketing and BI teams.

Skills

Analytical thinking

Communication

Relationship management

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

GA4

Google Ads

Meta Ads Manager

Power BI

T-SQL

Fivetran

Microsoft Fabric

Monday.com

Teams

Job description

Alliance Franchise Brands LLC seeks a Paid Media & Marketing Analytics Strategist to lead national paid media programs across its five franchise brands and drive analytics-driven optimization. You will manage agency partnerships, oversee reporting frameworks, and govern analytics platforms to improve lead generation and ROI.

Working with Brand Marketing, Digital Marketing, and BI teams, you will implement measurement standards, optimize investments, and deliver actionable insights to franchise