Hybrid Paid Media Growth Lead

Polaris Inc.; Plymouth (MN); Hybrid; USD 69,000 - 91,000; Full time

Benefits offered by this job

Market-leading profit-sharing plan

Employee Stock Ownership Plan

Discounted employee stock purchases

401(k) matching

Health, dental, and vision insurance

Wellness programs, gym & personal retr

Paid time off

Volunteer time off

Job summary

Polaris Inc. is seeking a Senior Associate Marketing Manager, Paid Media to lead integrated media strategies and optimize campaigns across search, display, social and video. You will partner with agencies and internal teams, translating objectives into actionable media plans and measurement frameworks.

You will drive analytics, report performance, and deliver recommendations to improve ROI while supporting retail and brand growth in a hybrid Minnesota role.

Qualifications

• Four-year degree in marketing, business, or related field.
• At least five years in media strategy or digital marketing.
• Experience with Google and Meta preferred.
• Experience running paid search, display, social, and video campaigns.
• Experience with CDPs/DSPs/SSPs/data-driven personalization.
• Strong cross-functional collaboration and communication.

Responsibilities

• Lead development and execution of integrated media strategies.
• Oversee day-to-day campaign execution across platforms.
• Lead cross-channel reporting and derive insights.
• Present findings to leadership and peers.
• Collaborate with agencies and internal teams on setup and testing.

Skills

Media strategy

Campaign optimization

Analytics

Collaboration

Digital marketing

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Meta Ads

Ad tech platforms

Job description

Polaris Inc. is seeking a Senior Associate Marketing Manager, Paid Media to lead integrated media strategies and optimize campaigns across search, display, social and video. You will partner with agencies and internal teams, translating objectives into actionable media plans and measurement frameworks.

You will drive analytics, report performance, and deliver recommendations to improve ROI while supporting retail and brand growth in a hybrid Minnesota role.