Strategic Paid Media & Analytics Lead

Manhattan Strategies; New York (NY); Hybrid; USD 103,000 - 142,000; Full time

Benefits offered by this job

Profit sharing

401(k) company contribution

Paid family leave

Health insurance

Vision and dental insurance

Unlimited PTO

Hybrid work environment

Pre-Tax commuter benefits

Job summary

Manhattan Strategies seeks an Associate Director, Paid Media & Analytics to lead the Paid Media and Analytics practices, shaping strategy, measurement, and client outcomes.

Based in New York, NY, this full-time hybrid role oversees a team, partners with the Data & Automation Engineer, and drives growth, standards, and senior client relationships. The role blends media buying, analytics, and reporting to deliver measurable business impact.

Qualifications

• 7+ years of experience in paid media, analytics, performance marketing, or related disciplines
• Demonstrated expertise across major paid media platforms (Meta, TikTok, X, Google, programmatic) and analytics tools (GA4, Looker, Tableau)
• Proven track record managing paid media and measurement programs across multiple industries
• Experience managing and developing direct reports
• Strong analytical and storytelling skills translating data into clear narratives
• Familiarity with attribution methodologies and full-funnel measurement
• Bachelor's degree preferred, but not required with relevant experience

Responsibilities

• Oversee and grow the Paid Media and Analytics practices, ensuring quality and innovation
• Serve as a senior strategic partner translating client objectives into integrated paid media and measurement plans
• Lead strategy, planning, and oversight of paid media campaigns across platforms
• Develop analytics frameworks and reporting infrastructure that connect activity to business outcomes
• Manage and mentor a team of direct reports and drive growth
• Identify growth opportunities within existing accounts and support new business efforts

Skills

Media buying platforms

Analytics

Leadership

Communication

Strategic thinking

Education

Bachelor's degree preferred

Tools

GA4

Looker

Tableau

Job description

Manhattan Strategies seeks an Associate Director, Paid Media & Analytics to lead the Paid Media and Analytics practices, shaping strategy, measurement, and client outcomes.

Based in New York, NY, this full-time hybrid role oversees a team, partners with the Data & Automation Engineer, and drives growth, standards, and senior client relationships. The role blends media buying, analytics, and reporting to deliver measurable business impact.