Paid Ads Strategist

ProSites; Murrieta (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

ProSites in Murrieta, CA is looking for a Paid Ads Specialist focused on data analysis and paid search. You will drive results, optimize campaigns, and stay current with digital advertising trends.

Responsibilities include tracking performance, keyword research, A/B testing, and collaborating on strategies for at-risk accounts while maintaining high-quality reporting and processes.

Qualifications

• 3-5 years’ experience in paid search.
• Google Analytics certified.
• GoogleAds certified.
• BingAds certified.
• Microsoft Office proficient.
• Salesforce proficient.
• Experience in GoogleAd Manager (MCC).
• Understanding of direct response and interactive marketing best practices.
• Ability to work both independently and in a team environment.
• Excellent verbal and written communication skills.

Responsibilities

• Track, measure, optimize and report performance of paid ad campaigns.
• Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting.
• Identify opportunities for efficiencies in process (i.e. automation, software, tools).
• Develop keyword research, keyword lists, and keyword bucketing.
• Manage a high volume of paid media budgets.
• Develop, analyze and optimize keyword ad copy and landing pages.
• Perform A/B testing with the intent of improving impression share, quality score and CPL.
• Monitor and assess competitor activity and keyword ranking performance.
• Collaborate with management team to develop strategies for at-risk accounts.
• Follow and stay on top of industry best practices from Google, Yahoo!, Bing, Facebook, etc.
• Build and maintain an understanding of current topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities.
• Regular and reliable attendance is required as this is a full-time position.
• Other duties as assigned by management.

Skills

Paid search

Analytical thinking

Strategic thinking

Excellent communication

Independent worker

Team collaboration

Data analysis

A/B testing

Tools

Google Analytics

Google Ads

Bing Ads

Google Ad Manager (MCC)

Yahoo Gemini

Facebook Ads

LinkedIn Ads

Microsoft Office

Salesforce

HTML/CSS

Job description

Job Summary

As a Paid Ads Specialist you will have a focus on data analysis and paid search. You will be immersed in PPC, and proactively identify paid media opportunities on a micro and macro level. You are expected to drive results, consistently improve product and process, while staying up to date on the latest digital advertising trends and best practices.

• Track, measure, optimize and report performance of paid ad campaigns


• Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting


• Identify opportunities for efficiencies in process (i.e. automation, software, tools)


• Develop keyword research, keyword lists, and keyword bucketing


• Manage a high volume of paid media budgets


• Develop, analyze and optimize keyword ad copy and landing pages


• Perform A/B testing with the intent of improving impression share, quality score and CPL


• Monitor and assess competitor activity and keyword ranking performance


• Collaborate with management team to develop strategies for at-risk accounts


• Follow and stay on top of industry best practices from Google, Yahoo!, Bing, Facebook, etc.


• Build and maintain an understanding of current topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities


• Regular and reliable attendance is required as this is a full-time position.


• Other duties as assigned by management.

Essential Duties And Responsibilities

• Track, measure, optimize and report performance of paid ad campaigns


• Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting


• Identify opportunities for efficiencies in process (i.e. automation, software, tools)


• Develop keyword research, keyword lists, and keyword bucketing


• Manage a high volume of paid media budgets


• Develop, analyze and optimize keyword ad copy and landing pages


• Perform A/B testing with the intent of improving impression share, quality score and CPL


• Monitor and assess competitor activity and keyword ranking performance


• Collaborate with management team to develop strategies for at-risk accounts


• Follow and stay on top of industry best practices from Google, Yahoo!, Bing, Facebook, etc.


• Build and maintain an understanding of current topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities


• Regular and reliable attendance is required as this is a full-time position.


• Other duties as assigned by management.

Key Skills, Knowledge And Qualifications

• 3-5 years’ experience in paid search


• Google Analytics certified


• GoogleAds certified


• BingAds certified


• Microsoft Office proficient


• Salesforce proficient


• Experience in GoogleAd Manager (MCC)


• Understanding of direct response and interactive marketing best practices


• Ability to work both independently and in a team environment


• Professional and personal integrity


• Excellent verbal and written communication skills


• Strategic thinker with strong analytical skills


• Previously worked at a digital marketing agency (preferred)


• Yahoo! Gemini experience (preferred)


• Facebook & LinkedIn advertising experience (preferred)


• CSS/HTML experience for landing page development (preferred)


• Knowledge and experience using online bid management platforms (preferred)


• Excellent copywriting and proofreading skills (preferred)

Physical/Mental Requirements For The Job

• Prolonged periods of sedentary movement.


• May be requested to work overtime and weekends if deemed necessary.


• Must be able to lift at least 20 pounds.


• Certain management positions might be required to occasional travel.