Overwatch Creator Program Lead

BLIZZARD ENTERTAINMENT, INC; Irvine (CA); Presencial; USD 74.000 - 137.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, vision

401(k) match

Paid time off

Wellbeing programs

Relocation assistance

Descripción de la vacante

Blizzard Entertainment, Inc. in Irvine, CA, is seeking a Creator Program Manager for Overwatch to own the creator program, build relationships with YouTubers, streamers, fansites, cosplayers, and more, and drive seasonal GTM campaigns.

You will partner with Communications, Marketing, Publishing, and PR teams to scale initiatives globally. You will lead day-to-day operations, develop new processes, and champion scalable practices while traveling 10–20% to support regional partners and creators

Formación

• 8+ years of professional experience in influencer marketing, community management, gaming partnerships, PR, or a related field.
• Proven experience building and managing a creator/influencer program, with a track record of championing significant initiatives.
• Deep understanding of Overwatch, gaming creators, gaming communities, and the gaming or entertainment industries.
• Empathy for creators and a strong sense of what it takes to make great, stop-scrolling content.
• Excellent communication and interpersonal skills, with a strong drive for collaboration.
• Ability to work across teams and disciplines to complement and support each other's plans and objectives.
• Highly organized and detail-oriented, with excellent time management and the ability to reprioritize tasks and decisions under regularly shifting requirements and deadlines.
• Ability to fully own projects end to end and work independently, setting priorities based on general direction from management.
• Advanced ability to analyze complex situations and data, including creator performance and community sentiment, and apply independent judgment to resolve issues in creative and effective ways.

Responsabilidades

• Develop, execute, and manage Overwatch's global Creator Program as the team's internally recognized creator expert.
• Identify, build, and manage meaningful relationships with core creators in the Overwatch community.
• Serve as a key point of contact for assigned Overwatch creators.
• Support the growth and development of the program and its creators by identifying needs and defining the metrics and evaluation criteria used to track performance and adjust creator program strategy.
• Develop new methods, tools, and process improvements that make the Creator Program more effective and scalable.
• Champion a strong Creator Program culture by cultivating trust and belonging, reinforcing community standards, and creating an environment where creators feel respected, supported, and invested in each other's success.
• Provide a leadership role for the work group through advanced creator expertise, including guiding teammates and regional partners on creator best practices.
• Proactively identify potential risks and issues with creators or programs and bring recommended solutions to leadership.
• Develop and execute creator strategies that support seasonal go-to-market (GTM) marketing campaigns.
• Partner with regional teams to support and scale community creator initiatives across global markets.
• Build strong networks and collaborate with internal teams across PR, Community, Brand, Social, Product Marketing, and more to deliver effective global campaigns.
• Maintain a current understanding of new and ongoing trends across global gaming creator ecosystems and within the global Overwatch community.
• Contribute to discussions on overall brand positioning, strategic planning, communications pillars, content strategy, and marketing opportunities.
• Travel domestically and internationally as required (10-20%).

Conocimientos

Influencer marketing

Community management

Gaming partnerships

PR & communications

Team collaboration

Descripción del empleo

Blizzard Entertainment, Inc. in Irvine, CA, is seeking a Creator Program Manager for Overwatch to own the creator program, build relationships with YouTubers, streamers, fansites, cosplayers, and more, and drive seasonal GTM campaigns.

You will partner with Communications, Marketing, Publishing, and PR teams to scale initiatives globally. You will lead day-to-day operations, develop new processes, and champion scalable practices while traveling 10–20% to support regional partners and creators