Esports Product Marketing Manager, Overwatch

BLIZZARD ENTERTAINMENT, INC; Irvine (CA); Hybrid; USD 82,000 - 152,000; Part time

Benefits offered by this job

Medical, dental, vision benefits

401(k) with company match

Paid holidays and time off

Job summary

Blizzard Entertainment, Inc. is seeking a Product Marketing Manager for Overwatch Esports in Irvine, CA.

This contract role will lead product marketing for OW Esports within the Overwatch franchise, translating goals into actionable programs across marketing, product, and community teams. You will connect OWCS and esports moments to the annual roadmap, shape GTM strategies for major franchise launches, and measure impact with both esports-specific and franchise metrics, driving engagement and

Qualifications

• 5-7+ years of experience in brand management, marketing, or related field.
• Experience briefing in and managing creative partners and creative deliverables for marketing campaigns.
• Proven track record of developing and executing successful brand strategies, go-to-market strategies, and marketing campaigns.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong analytical skills and experience with performance metrics and reporting.

Responsibilities

• Lead product marketing for Overwatch Esports within the Overwatch franchise.
• Translate broader Overwatch goals into clear Esports marketing strategies and executable plans.
• Collaborate with Franchise Marketing, Product, Brand, Creative, Community, regional teams, and Esports.
• Develop GTM strategies and campaign plans for priority Esports initiatives.
• Coordinate integrated campaign briefs and asset production across channels and partners.
• Define success metrics and regular readouts for esports and franchise objectives.
• Document handoffs with active workstreams, decisions, and risks.

Skills

Brand management

Marketing planning

Audience analysis

Franchise development

Campaign development

Publishing coordination

Partnership management

Performance metrics

Education

Bachelor's degree in Marketing, Business, Communications, or related field

MBA preferred

Job description

Blizzard Entertainment, Inc. is seeking a Product Marketing Manager for Overwatch Esports in Irvine, CA.

This contract role will lead product marketing for OW Esports within the Overwatch franchise, translating goals into actionable programs across marketing, product, and community teams. You will connect OWCS and esports moments to the annual roadmap, shape GTM strategies for major franchise launches, and measure impact with both esports-specific and franchise metrics, driving engagement and