Global Creator Programs Lead for Overwatch

BLIZZARD ENTERTAINMENT, INC; Irvine (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Employee wellness programs

Relocation assistance

Job summary

Blizzard Entertainment, Inc. is seeking a Creator Program Manager for Overwatch to own and grow the global Creator Program, including day-to-day operations, process optimization, and seasonal strategies.

You will engage with YouTubers, streamers, fansites, cosplayers, and more, partnering with regional teams and internal partners to scale initiatives. The role requires 8+ years in influencer marketing or related fields, strong creator empathy, and the ability to lead cross-functional projects.

Qualifications

• 8+ years of professional experience in influencer marketing, community management, gaming partnerships, PR, or a related field.
• Proven experience building and managing a creator and/or influencer program, with a track record of championing significant initiatives.
• Deep understanding of Overwatch, gaming creators, gaming communities, and the gaming or entertainment industries.
• Empathy for creators and a strong sense of what it takes to make great, stop-scrolling content.

Responsibilities

• Develop, execute, and manage Overwatch's global Creator Program as the team's internally recognized creator expert.
• Identify, build, and manage meaningful relationships with core creators in the Overwatch community.
• Serve as a key point of contact for assigned Overwatch creators.
• Support the growth and development of the program and its creators by identifying needs and defining the metrics and evaluation criteria used to track performance and adjust creator program strategy.
• Develop new methods, tools, and process improvements that make the Creator Program more effective and scalable.
• Champion a strong Creator Program culture by cultivating trust and belonging, reinforcing community standards, and creating an environment where creators feel respected, supported, and invested in each others success.
• Provide a leadership role for the work group through advanced creator expertise, including guiding teammates and regional partners on creator best practices.
• Proactively identify potential risks and issues with creators or programs and bring recommended solutions to leadership.
• Develop and execute creator strategies that support seasonal go-to-market (GTM) marketing campaigns.
• Partner with regional teams to support and scale community creator initiatives across global markets.
• Build strong networks and collaborate with internal teams across PR, Community, Brand, Social, Product Marketing, and more to deliver effective global campaigns.
• Maintain a current understanding of new and ongoing trends across global gaming creator ecosystems and within the global Overwatch community.
• Contribute to discussions on overall brand positioning, strategic planning, communications pillars, content strategy, and marketing opportunities
• Travel domestically and internationally as required (10-20%).

Skills

Influencer marketing

Community management

Creator program management

Gaming partnerships

Public relations

Cross-team collaboration

Communication

Project management

Job description

Blizzard Entertainment, Inc. is seeking a Creator Program Manager for Overwatch to own and grow the global Creator Program, including day-to-day operations, process optimization, and seasonal strategies.

You will engage with YouTubers, streamers, fansites, cosplayers, and more, partnering with regional teams and internal partners to scale initiatives. The role requires 8+ years in influencer marketing or related fields, strong creator empathy, and the ability to lead cross-functional projects.