Outside Sales Representative – Architectural & Custom Signage

HES Sign; Wilmington (DE); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive base + uncapped commission

Vehicle allowance and client-entertain

Full benefits package: Health, Dental,

401(k)

Job summary

HES Sign Services, Inc./YESCO Mid-Atlantic seeks an Outside B2B Sales Representative to grow our client footprint in construction and commercial real estate. You will identify contractors, project managers, architects, and owners, review plans, and guide high-value signage projects from spec to fabrication handoff.

You will build pipelines, bid competitively, and coordinate with Estimating and Pre-Press teams while maintaining strong relationships for repeat business.

Qualifications

• 3+ years of proven B2B outside sales experience in signage or related building products.
• Track record closing project deals from $10,000+ to $250,000+ C-level negotiations.
• Ability to read architectural blueprints, site plans, and sign schedules.
• Strong consultative selling approach with value over price competition.
• Proficient with CRM systems and Microsoft Office / Google Workspace.

Responsibilities

• Identify and cultivate new B2B accounts across contractors, developers, architects, and owner groups.
• Build a robust pipeline using construction databases and active networking.
• Present proposals, navigate bids, and negotiate contracts to win work.
• Coordinate with estimators and design teams to craft competitive bids and visuals.
• Handoff projects to production with clear shop drawings and schedules.
• Maintain contact with stakeholders to capture scope changes and ensure repeat business.

Skills

B2B outside sales

CRM proficiency

MS Office / Google Workspace

Communication & negotiation

Field travel readiness

Tools

CRM software

Dodge/ConstructConnect/BuildingConnected

Job description

We are seeking a driven, relationship-focused Outside B2B Sales Representative to

expand our client footprint across commercial construction, healthcare, education, retail,

and corporate real estate sectors.

In this consultative sales role, you will be responsible for identifying upcoming

Contractors, Project Managers, Architects, and Property Owners), reading project plans

and sign schedules, and guiding high-value custom signage projects from initial spec

through fabrication handoff.

About Us:

HES Sign Services, Inc./YESCO Mid-Atlantic is a premier custom architectural sign

manufacturer specializing in full-service design, fabrication, and installation of interior,

exterior, ADA compliance, and illuminated signage solutions. For over 14 years, we

have partnered with general contractors, commercial real estate developers, architects,

and corporate brands to bring complex architectural visions to life.

Position Type: Full-time

• Competitive Base + Uncapped Commission
• Monthly vehicle allowance/mileage reimbursement and company credit card for client entertaining.
• Full Benefits Package: Health, Dental, Vision insurance, and 401(k)

Key Responsibilities:

Prospecting & Business Development-

• Identify and cultivate new B2B accounts across general contractors, commercial developers, architectural firms, interior design agencies, and facility management groups.
• Build and maintain a robust pipeline using construction bidding databases (e.g., Dodge, ConstructConnect, BuildingConnected) and active networking.
• Participate in regional industry associations (e.g., AGC, ISA, BOMA, AIA, SEGD) to stay connected with upcoming commercial projects.
• Conduct on-site walk-throughs, site surveys, and discovery meetings to assess client signage requirements, structural mounting constraints, and municipal zoning/permit guidelines.
• Review architectural blueprints, elevations, section details, and sign schedules to formulate comprehensive scope proposals.
• Partner with internal Estimating and Pre-Press Design teams to craft competitive bids, value-engineering options, and visual presentation decks.
• Present formal project proposals to key stakeholders, navigating competitive bid processes and contract negotiations to secure award decisions.

Relationship Retention & Project Handoff-

• Maintain continuous contact with General Contractors and Owners’ Representatives throughout project lifecycles to capture scope additions and change orders.
• Conduct smooth handoffs with internal Project Managers and Production teams to ensure accurate execution of shop drawings, fabrication specs, and installation schedules.
• Drive repeat project business and long-term subcontractor master agreements with major general contractors.

Qualifications:

• 3+ years of proven B2B outside sales experience in custom signage, commercial building products, architectural millwork, commercial print/graphics, or sub-contractor construction trades.
• Proven track record of closing project deals ranging from $10,000 to $250,000+.
• Ability to read and interpret architectural blueprints, site plans, section drawings, and specification manuals.
• Solid understanding of architectural sign systems (monuments, pylons, channel letters, ADA/wayfinding packages, dimensional logos, digital displays).
• Strong consultative selling capabilities—asking probing questions, overcoming objections, and building value over low-bid price competition.
• Proficiency in CRM systems and Microsoft Office / Google Workspace suite.
• Valid driver’s license and reliable transportation for regional client visits and site assessments.