Outside Sales Lead – Beer & Retail Merchandising

Boston Beer Co.; Knoxville (TN); On-site; USD 42,000 - 66,000; Full time

Job summary

Boston Beer Company in Knoxville is seeking an energetic outside sales representative to grow our product portfolio in bars, restaurants, and retail outlets across the Knoxville market. You will manage a diverse set of accounts, promote product lines, and work with distributors to maximize display and shelving opportunities.

The role requires travel, alcohol-industry experience, a valid driver’s license, and the ability to lift cases and set up displays.

Qualifications

• 1+ years of proven results-oriented experience in outside sales or within the food & beverage industry
• Valid driver's license and insured vehicle
• Ability to lift and move cases of beer frequently
• Bachelor's degree ideally in Marketing/Sales (preferred); familiarity with University of Tennessee, Knoxville area (preferred)

Responsibilities

• Sell the entire Boston Beer Company product portfolio to accounts
• Focus on selling products and upgrading the number of product lines in retail accounts
• Identify major accounts not currently selling BBC products and develop plans to establish business with them
• Improve account conditions and merchandising by building displays and displaying point-of-sale items
• Partner with distributors to ensure orders are placed, products received, and business grows at accounts
• Conduct waitstaff/bartender education, beer tastings, and evening promotions
• Travel regularly in the market to service retailers and wholesalers
• Attend occasional meetings and trainings, with possible periodic weekend and holiday work

Skills

Outside Sales Experience

Account Management

Merchandising

Product Promotion

Sales Strategy

Education

Bachelor's degree in Marketing/Sales

Job description

Boston Beer Company in Knoxville is seeking an energetic outside sales representative to grow our product portfolio in bars, restaurants, and retail outlets across the Knoxville market. You will manage a diverse set of accounts, promote product lines, and work with distributors to maximize display and shelving opportunities.

The role requires travel, alcohol-industry experience, a valid driver’s license, and the ability to lift cases and set up displays.