Outbound BDR: Full-Funnel Pipeline Architect

TrustLayer, Inc; Tampa (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

TrustLayer, Inc. is seeking a Business Development Representative to own full-funnel pipeline development and build our outbound engine from the ground up.

You’ll run multi-channel campaigns, identify whitespace accounts, and craft scalable sequences to drive new revenue. You will re-engage dormant leads, accelerate stalled deals with AEs, and nurture early-stage opportunities while analyzing funnel health to boost conversions.

Qualifications

• 1+ years in SDR/BDR roles at B2B SaaS companies, with 1+ year in self-directed/founding BDR environment.
• Proven full-funnel thinking—you've run re-engagement campaigns, worked on stuck deals, or owned pipeline health metrics
• Experience with $50K+ ACV enterprise or mid-market sales cycles
• Insurance industry experience is a major plus; startup experience REQUIRED

Responsibilities

• Design and execute multi-channel outbound campaigns targeting insurance carriers, MGAs, brokers, TPAs, and tech buyers
• Identify whitespace accounts lacking partner intros or inbound interest
• Test messaging, value props, and entry points for insurance buyers
• Create sequences, templates, and cadences for a scalable outbound playbook
• Re-engage dormant leads and bring 6–12 month prospects back into talks
• Accelerate stalled deals by multi-threading with AEs
• Nurture early-stage interest with drip campaigns
• Analyze funnel drop-offs and improve conversion rates

Skills

Marketing automation

Cold calling

Data analysis

Excellent writing

Self-starter

Results-driven

Experimentation

Ambiguity tolerance

Accountability

Full-funnel

Pipeline mindset

Quality over activity

Job description

TrustLayer, Inc. is seeking a Business Development Representative to own full-funnel pipeline development and build our outbound engine from the ground up.

You’ll run multi-channel campaigns, identify whitespace accounts, and craft scalable sequences to drive new revenue. You will re-engage dormant leads, accelerate stalled deals with AEs, and nurture early-stage opportunities while analyzing funnel health to boost conversions.